Are you interested in buying products online? Mainly after the lockdown situation, the online sale has increased at a huge rate.
Online stores are not a new concept. Rather leading e-commerce companies like Amazon have been successfully dealing with lots of various products.
E-Commerce is always a potential business model. If you have any product (even if it is not your own) and wanna sell online, eCommerce is the ultimate business strategy.
Apart from the above, the interest of people towards buying online brings a golden opportunity to start your online store.
Before starting your eCommerce business, you need to pick a product or service.
Today in this article, I am going to guide you on how to Start Ecommerce Business (within a couple of hours).
If you are a beginner and want to start your online store yourself, this article is for you.
Why you Need to Start Ecommerce Business
I’m a straightforward angle, an online store is a shop with products. The products may be physical and digital.
Technically, an online store is an eCommerce business model that deals with various physical and digital products or services.
Whatever it is, the primary motto of this booming business model is clear, to sell or provide service online.
As a result, many professionals use e-commerce business as their bread and butter.
If you want to establish your online store, follow the steps below.
Prepare Long Term Growth with your Business Planning
I know many things inspire us. Growth is the most inspiring parameter in business.
So, making the right plan is essential.
Do you know how to make plans for your eCommerce business growth?
You can follow my stuff.
- Niche research
- Platform for your online store
- Target Market Reach Strategy
- Payment Gateway Integration
- Multiple Communication Channel
Start Ecommerce Business with Niche Research
I’ve found many people have misconceptions about the importance of niche research.
Let me clear something in brief.
Niche is the potential business category. So understanding every nook and corner is essential.
Perfect niche research helps with the following:
- Understand the industry well.
- Know your target market
- Recognise audience persona
- Judge competitor’s SWOT
- Make a solid strategic goal.
According to statistics, more than 60% of e-commerce businesses fail due to a lack of niche research.
Niche research is always the foundation. Niche research has several benefits like understanding your business well, knowing your prospects better, and creating the best performing planning for your business outreach.
However, simply, people make some mistakes. To err is human. So, it is always a part of everything. However, in getting a longer result, the best is to avoid these mistakes in niche research.
- Niche research and keyword research are the same.
- Only depends on competitor analysis.
- Admit every product is productive.
- Underestimate query intent of keywords.
- Strategy that only triggers sale/conversion; not communication.
Let’s move to the next section.
After niche, the most essential section to Start Ecommerce Business is to pick the ideal platform.
Which Platform is Best to Start an Online Store?
The best has no end. So, finding the best is always never-ending.
Also, every platform is good if you can use them in the right way.
Simply keep these things in your mind while choosing a platform.
- First and foremost is your budget with the right platform.
- Target market reach strategy.
- Payment gateways that accept payment from anywhere easily.
- Communicational channel.
- After Sale Support.
Let me explain those things in brief.
Every business needs investment. It is very tough to achieve success without investment.
For every e-commerce business, budget is always vital.
I personally suggest you invest as per your limit. Later gradually increase your investment.
If you are a small business owner, don’t worry! I’ll guide you to start your online store easily.
I always recommend websites to start an eCommerce business.
You may think it may be huge!
Not at all. You simply need to invest strategically.
But before that, you need to know the leading platforms that suit your investment and business growth alongside.
Here is a list for you.
- Shopify and Shopify Plus
- Magento Commerce
- Squarespace Commerce Cloud
- Custom HTML
The above lists are leading today. You can choose anyone among them.
As per my experience as a digital marketer, I’ve seen many prefer Woocommerce and Shopify among the list.
First of all, WordPress is the leading CMS in the market. Even professionals use WordPress to make their websites.
Using a simple plugin, WooCommerce, you can make your professional online store at ease.
Even if you don’t have any idea about making a website, you can make your own online store with Woocommerce.
On the other hand, Shopify is ideal for online store website development.
Shopify is a little bit costlier in comparison with WordPress.
Choose your budget-friendly platform to make your online store.
Considering the budget, Woocommerce is cheaper and easy to manage. Now it’s your turn.
Disclaimer: Don’t think other platforms are not good enough. I am not promoting Woocommerce only. As a certified professional, I simply discuss my opinion here.
Target Market Reach Strategy
Every business has a specific target market. The right audience is the key to growth.
How to choose the right audience for your business?
You can follow the points below to reach your target audience.
- Start with an effective keyword research strategy.
- Focus more on user intent.
- Collect data that contains questions from various sources like Quora, Google’s people also ask etc.
- Analyze your competitor’s target market.
- Understand demography along with audience insight well
- Strong social media engagement for branding mainly.
Whatever your product or service is, your brand awareness strategy will help you a lot.
According to me, the target market reach strategy has five steps:
- Social media engagement.
- Organic growth
- Business analysis
- Redesign goal after analysis.
Online Store with Payment Gateway
Every eCommerce website must have a payment gateway. The online store is useless if there is no payment gateway.
A payment gateway helps to collect online payments from the customers.
Your business’s payment option must be easy that inspires customers to pay you.
It is one of the most essential parts of your whole eCommerce strategy.
There are huge payment gateways available today. So pick the fittest one for your store. Start eCommerce business with payment gateway integration.
Follow the simple steps to collect payments through the payment gateway.
- Choose the fittest payment gateway.
- Consult your web developer.
- Integrate into your website.
- Accept payments.
Communication is essential for every business’s growth.
Branding is also dependent on good communication. Today there are many channels available for branding.
I’ll prefer social media and search engines for steady branding.
Not only social media and search engines, email marketing is a good communication channel.
To start eCommerce business you need to focus on the top-performing communication channels.
Here are the top communication channels you can use for your online business growth.
- Search Engine
- Social Media
- Content Marketing
- Email Marketing
- Contest and pools
Social media is the strongest communication channel. We know 90% of internet users use social media platforms. So start eCommerce business using this channel, you can easily reach them.
Social media is always a game changer. so to start eCommerce business social media has no alternatives.
Here are top social media channels:
There are other popular channels including forums apart from the above. You can choose according to your target market and demographics.
The search engine is the most popular communication channel because for any need we mostly Google.
Apart from Google, Bing, Yahoo, Yandex are the leading search engines.
So when people search in a search engine, our primary focus is to provide them with the relevant information.
I always prefer the strategy to stat eCommerce business with search engine preference.
Follow the steps to engage more through search engines.
- Use keyword research with user intent
- Analysis existing content in SERPs
- Focus on SEO
Content is the ultimate in online. Content marketing has no alternatives today.
Through the right content marketing strategy, you can reach the ideal audience.
Content marketing helps in branding as well. It is even better for conversion as well.
Do you know what is required to develop your content marketing strategy?
Here it is.
- Use all types of content like articles, infographics, videos, podcasts, images etc.
- Analyze the existing content with their performance.
- Keyword mapping with your content.
- Continuation with your content outreach.
I personally prefer content marketing because it returns me a lot. Now it’s your turn.
Email marketing is the best ROI platform because it directly communicates to you.
Today email marketing is the key for online business outreach strategy.
According to research, email marketing brings more than 100% ROI (return on investment).
Even a solid email list with potential customers is very essential.
Do you know how email marketing helps you?
- Develop 1:1 communication.
- Help in content outreach strategy.
- Build a potential list of prospects.
Email marketing is one of the leveraged ways of online communication.
Contest and Pools
Contest brings engagement. Contest and pools are good for communication.
Not only communication development, contests, and pools collect user data.
Do you know what benefits come from contests and pools?
- Develop brand awareness.
- Collect user data
- Easy to communicate.
- Faster way to engage.
- Best for remarketing.
The right communication channel brings you potential traffic to your business.
Ecommerce business growth is strategic. So, you need to focus on a performance-oriented marketing strategy.
E-Commerce is a booming business model today. As a result, many people target it as well. The right product and right strategy is the powerful combination for your online business growth. Are you planning to start an E-commerce Business today? Don’t worry! If you read this article, you can easily start your online store. If you have any queries you can communicate.