Strategically both SMO and SMM are for the optimization and marketing with the social channels. These both are equally important. Social Media Optimization is the process to grow and manage online presence using various social networking sites like Facebook, Twitter, Instagram, Linkedin, Youtube, Reddit, and more SMO is basically use to make website content viral. On the other hand, Social Media Marketing or SMM is the process to reach prospects and customers with your brand. SMM is the best digital marketing channel to increase brand awareness and conduct business promotion with a certain goal. However, both SMO and SMM are important for business growth.
