17+ Best Keyword Research Strategies to Hack Ranking
Are you a digital marketing professional? Are you looking for high performing keywords for your business? Don’t miss a single bit of this article. In this article, I am going to disclose the best keyword with a high conversion rate.
Keywords are search terms on the internet. In digital marketing, the keyword is a word, or phrase or collection of words that we search in search engines like Google, YouTube, and other platforms.
The keyword is the most important segment in digital marketing through which we can generate revenue.
“Unless there’s no rhyme or reason to your keyword research, you need to know which opportunities will take the least amount of your limited resources to yield the highest ROI.”
— Neil Patel, of NeilPatel.com
Now I come to the most crucial segment. How to do in-depth keyword research for advanced SEO?
Keyword research is truly scientific. So you need to apply the best formula to get the best keyword.
Are you eager to know the name of the formula which can surely enhance scientific keyword research?
Here are the two important formulas for finalizing the best keyword. These are:
- AIDA Model and
What is AIDA? How does it help in Keyword Research?
According to Ahrefs Blog, the AIDA is one of the best copywriting formulas. Let’s see how the AIDA model helps in research and ranking of the keyword.
The term AIDA stands for
- A- attention
- I- Interest
- D- Desire
- A – Action
Some people may say the above formula is only for eCommerce business. But with due respect to all of them, I can say that the above formula is equally important for any online business.
If you understand this one, you can easily use this formula to finalize your keyword for blog and affiliate marketing as well.
AIDA Model for Keyword Planning
Let me discuss the AIDA model in detail.
Here is an example for you to understand the AIDA model well.
Keyword according to AIDA model
- A – attention keyword – smartphone
- I – interest keyword – samsung smartphone
- D – desire keyword – best samsung smartphone model
- A – action Keyword – buy samsung smartphone S20 ultra
Here are some other examples to identify if the AIDA model is good for all niche.
- A – attention keyword – digital marketing
- I – interest keyword – digital marketing agency
- D – desire keyword – digital marketing agency price
- A – action keyword – best digital marketing agency with price near me
Here is another example for another niche. The niche is travel.
I have a question, how many of you love travelling?
Answer below at the comment section.
- A – attention keyword – Darjeeling
- I – interest keyword – best time to Darjeeling
- D – desire keyword – places to visit in Darjeeling
- A – action – cheap 5 day trip package to Darjeeling
Here is one of the most trending searches on the internet. Let’s see.
- A – attention keyword – earn money online
- I – interest keyword – earn money online website
- D – desire keyword – free earn money online website
- A – action keyword – best way to earn money online
Health and fitness is probably one of the most demanding niches. Let’s see the possible brainstorming keywords according to AIDA model
- A – attention keyword – weight loss
- I – interest keyword – quick weight loss
- D – desire keyword – weight loss without exercise
- A – action keyword – best weight loss product without side effect
In this example I’m gonna predict a keyword and it’s AIDA model result.
- A – attention keyword – blogging
- I – interest keyword – earn money blogging
- D – desire keyword – earn money blogging without investment
- A – action keyword – how to earn money blogging six-figure without investment
From the above examples one thing is clear that the action keyword comes step by step. This type of keyword is generally lengthy too.
Why Keyword Mapping is (Still) Important in SEO
Do you understand, SEO is more strategic today mainly after COVID-19 pandemic? Technically to rank for the targeted keyword, you must have to use keyword mapping in the right way.
Keyword mapping is essential to associate the targeted keywords to the targeted pages.
Today SEO is not just creating several backlinks. So, to rank higher organically, you must follow the right SEO practice.
Right SEO practice is more strategic today. Mainly after COVID-19 and Google’s May 2020 algorithm update, SEO practice has become more straight forward.
You know keyword research is essential in SEO, but it is not the ultimate in SEO.
To make success in SEO keyword research, you must know keyword mapping first.
Keyword mapping is essential to prioritize all targeted pages like homepage, service page, other inner pages including content.
Even it triggers the right keyword and drives the targeted traffic.
Keyword mapping is the gateway to reach the user intent. It also helps to get a good conversion as well.
So, let’s discuss keyword content mapping.
What is Keyword Mapping?
Keyword Mapping is the process of associating your targeted keywords to the dedicated pages.
Keyword mapping is a strategy to assign essential keywords to your targeted pages and optimize search engines and users with relevancy. It is the best practice to avoid cannibalization.
In SEO, the best practice is keyword research. But in most cases, the right placement of keywords plays the most crucial role. So keyword mapping is a necessary process.
Apart from it, the keyword mapping with content is next to important, because of many reasons.
Keyword content mapping is essential because it triggers the content with the right keyword.
It also helps to trigger the audience’s journey. If you are running an eCommerce business or are a small business owner, you must know your customer’s buying journey. So keyword content mapping is crucial.
Why is Keyword Content Mapping Required?
Keyword mapping is essential in SEO because it helps the strategic search campaign. Don’t forget that keyword mapping is an organizational tool.
Now the question is why keyword mapping is required? The keyword mapping requires because it helps mapping site structure, targeting keywords in each and individual pages, implementation of the right SEO tactics of every page, along with the recommendation to run a website smoothly.
Remember, in this digital era, your website is your success parameter. So, you have to discover useful and unique content that may help your customers or your audience. See, if you can touch the pain point of your customer, you can quickly drive conversion.
As an experienced digital marketing professional, I advise you to create a bold SEO strategy using keyword mapping. It strategically removes your risk factors and SEO complications.
Content mapping with keywords shows the ideal direction towards content marketing. It is the best practice if you focus on the user intent as well.
In every inbound marketing, keyword mapping allows achieving the pain point of the targeted customer.
How to Make Keyword Mapping for Actual Traffic to your website
Before going to the steps to make keyword mapping, you have to know the primary purposes.
There are three significant purposes of mapping keywords in the right way.
- Brand Recognition, Awareness, Identification
- Quality and Targeted Traffic (organic) Generation
- Improve Website productivity (using keyword cluster)
Now, here are the strategies of mapping keywords to improve SEO and productivity.
Make a Strong Digital Marketing Goals with Targeted Keywords
You may know a successful digital marketing company always focuses on the right digital marketing goals. Undoubtedly the digital marketing goals help to create a benchmark for the company or agency. Even it is equally applicable for blogging too.
Now the question is, why does the digital marketing goal need to be focused?
See, the primary cause is increasing productivity among the audience.
If you focus on content marketing, you must focus your goals on increasing the productivity of your company or agency or organization. It improves the funnel of conversion as well.
Develop Strong Conversion Funnel to smoothen Buyer’s Journey
Any conversional funnel is essential to every online journey. It is very tricky because you have to measure your customer’s journey to identify the overall development.
To make a strategic funnel for conversion, you have to map the right keywords thoroughly.
You probably know in a conversion funnel there are specific parameters like:
- Type of product or service you want to sell or campaign
- The pattern of conversion funnel you’re using right now to make the conversion (like content marketing)
- Productivity on the content you’ve produced to build brand awareness and promotion.
Among the above, the best practice is to make a robust case study on your conversion funnel to ensure your success journey.
For that, two essential segments are essential, which is also a big part of mapping keywords.
- Website architecture with keyword cluster
- Conversion funnel audit and improve CTA (Call to action)
Make a Strong Keyword Bank with Competitor Analysis
If you’re looking for a robust and productive keyword bank, you have to proceed with keyword research with competitor analysis.
Competitor analysis is next to critical for every online journey. It helps you to identify the target market and find the potentiality as well.
So when you’re going to do competitor analysis (mainly find the profitable keyword), you must drill down with potential keywords and make a reliable keyword mapping.
You can use tools like Ahrefs or SEMRush to do competitor analysis.
After a stable competitor analysis, you need to make a detailed keyword map.
Here is a trick.
Never target those keywords which are not relevant to your business. Instead, target those keywords from your competitor, which you’ve missed. Then make a list of primary and secondary lists of keywords (more specifically keyword clusters).
Gather all collected keywords in a spreadsheet or excel. Make sure all keywords are enough to explain your business in the right way.
After creating the list of keywords, make sure to implement them in the core and content pages with the right keyword mapping technique.
If you make content mapping with keywords, it can easily make Content Cluster and create strong pillar content.
Strategic mapping of keywords and content helps to find the content gap. The content gap analysis is next to essential to fill with the most critical and relevant content for your audience.
It is equally essential for Google Ads as well.
Implement Keyword Mapping with Relevancy and Productivity
After collecting all the essential keywords, you’ve to implement them with relevancy. Always you’ve to implement relevant parent and child keywords in your targeted pages in the proper way.
In this way, you can put your essential keywords in every page like the homepage, inner pages, content, and more to drive the actual traffic organically.
How Keyword Research Tools assist in Organic Keyword Research
Here I’ll discuss some popular and top-rated keyword research tools to identify the keyword for your business. Let’s see.
It is tough to find a keyword manually. Thus we depend on some tools. Remember, every Keyword Research Tool has separate algorithm to find the most appropriate keyword.
I personally recommend using the following keyword research tools to find keywords for your business or need.
There are no hard and fast keyword research tools for keyword research. I’ve used these tools because I’m familiar with it.
Here are the most popular keyword research tools from Beginners to Pro.
- Google Autocomplete
- Google Related Search
- Google ‘People May Ask’
- Google Trends
- Answer the Public
- YouTube Autocomplete
- Amazon Autocomplete
- Keyword Shitter
- Google Keyword Planner
- LSI Graph
The above 20 keyword research tools are my favorites. There are many other keyword tools. Anybody can use anyone.
Google autocomplete is the first keyword research tool to gather lots of keywords at a time. Look below.
Google related search is another Google tools for getting most relevant keyword. Remember this section is the hidden treasure. So, it you use it properly, you can get more benefit of it.
Do you know what is the most important ranking factor in SEO?
The FAQ section. So, you can target Google’s People may ask or People also ask; section of your SERPs.
Using this you can get an idea of searched terms related to your topic, niche or keyword.
Look at the picture.
Google Trends is the best Keyword Research Tool at all times. The name suggests that you can get the trending data or keyword.
Google Trends is a strong research and ranking parameter for advance keyword research.
Here is the screenshot for you.
Have you ever ask a queston in Quora?
Today Quora is the best keyword discovery tool for all digital marketing professionals.
You can generate questions from the seed keywords.
Here is the platform’s image.
Reddit is one of the most powerful community platform for researching keywords. when creating a keyword list, we have to concentrate Reddit.
If you know the benefit of community platform in digital marketing, you’ll never skip getting advantages from Reddit. It helps finding keywords as well.
Look at the picture below.
Answer the Public is my personal favourite keyword tool for research and ranking.
When building a keyword list, this tool provides the maximum variation.
The question can help you to judge popularity of keywords also.
If you want to crack how to get into google, keep focusing on Answer the Public.
YouTube autocomplete is very similar to Google autocomplete. So you can use this tool as well.
If you have target on vlog, or video content, dont skip it.
Look at the YouTube autocomplete image below.
Amazon autocomplete is mainly important for finding product based effective keywords.
Its functionality is similar to Google autocomplete, and Youtube same. Just remember, if you are looking for Amazon affiliate keyword research, must follow Amazon autocomplete.
Look at it.
Keywordtool.io is one of the best keywords research tools for SEO as well.
You can use this tool for getting search term popularity for multiple platforms.
You can get different keywords for different platforms like Google, YouTube, Bing, Amazon, eBay, Play store, Instagram, Twitter etc.
This is best tools for keyword research also. The better is if you buy its paid version.
Ubersuggest is one of my most favourite keyword research tools. Some people say it as Neil Patel’s keyword research tool as well.
Neil Patel is one of the biggest giants in Digital marketing. So, this tool is developed to solve multiple problems.
Ubersuggest is best on how to guide ranking on page 1 for cheap/affordable prices using its CPC, KD and other metrics.
Look at it.
Soovle Keyword Generator is another important tools of research when building a keyword list.
You can get keyword ideas from multiple platforms.
Look at it below.
SERPStat is also a good keyword research tool. When creating a keyword list, you have to concentrate on SERP results.
I personally recommend this tool to judge the organic keywords and paid keywords as well.
Look at this image below.
Keyword Shitter is a free tool to generate bulk of keywords. For newbies, who are looking for keywords can use this tool.
Unless you stop, this tool generates galaxy of keywords related to your seed keywords.
This tool looks like
Moz is another important keyword tool. Moz provides domain authority and page authority.
Even this tool helps you to count your competitors backlink as well.
Moz tool provides more relevant, research and ranking keyword as well.
Google Keyword Planner is mainly the best tools for paid keyword research along with its CPC, impression, click parameters.
You can use keyword planner to identify low to high competitive keywords.
Every digital marketer use Google keyword planner mainly for identifying paid keyword.
LSI Graph is one of the best research and ranking tools for long tail keywords. LSI stands for Latent Semantic indexing.
There are lots of ways to generate long tail keywords, among them the LSI graph is the best one.
Look at the image of LSI Graph.
Ahrefs is my most favorite premium keyword research tool. It is true that, Ahrefs helps in research and ranking as well.
Generating focus keyword to LSI Keyword is simply easy. Look below.
SEMRush is another premium level of SEO tools. It helps to find low competition niches.
There are some similarities with Ahrefs. Its magic keyword tool section helps in research and ranking.
Here this tool looks like.
Buzzsumo is the best content marketing and analyzing tools. You can check the parameters of social content such as number of shares.
If you mainly focus on social traffic generation, Buzzsumo is the perfect one.
Here is the image.
Now, I’ve a question.
Which keyword research tool is your favourite?
Comment below. I’ll wait for your valuable opinion. May be it would be new one.
How do Keyword Research Tools help in keyword discovery?
It is very important to make a solid keyword for your business. Remember, if you don’t make a list of keywords, you’ll never finalize your keywords.
Before that, we have to know the type of keywords. Here is a list.
- Head or Short-tail keyword
- Mid-tail keyword
- Long-tail keywords
Remember, the long tail keywords have more conversion rate. Do you know why?
Popular Types of Keywords for Research and Ranking
Look at the example below. Suppose your niche is digital marketing.
- Head Keyword – Digital Marketing
- Mid-Tail Keyword – Best Digital Marketing Agency
- Long-tail keyword – Best Digital Marketing Agency with pricing
Now you may ask why long-tail keywords are performing well? Here is the explanation.
Head keyword – “digital marketing”
Can you guess why someone searches “digital marketing”?
There are three broad probabilities of it.
- To know the term, definition, etc
- To get digital marketing services
- To get digital marketing training
So head keyword is basically an attention keyword as follows AIDA model.
Now I come to the second one.
Mid-tail keyword – “digital marketing agency”.
This keyword has more clarity. It indicates specification. It is the interest section in Keyword in the AIDA model.
Now come to the long tail keyword. Look at the example.
“Best Digital Marketing Agency with pricing”
This keyword has a more clear focus. It is based on two major segments of the AIDA model.
“Desire and Action”
The person desires to take digital marketing services from the ‘best’ digital marketing agency, so he needs pricing.
This keyword has more clarity towards conversion. Long tail keyword helps to grow CTR.
Now come to another pros and cons of head keyword and long tail keyword.
Pros of head keyword
- Huge search volume
- More information available (non-specific mostly)
Cons of head Keyword
- Less user intent
- High competition
Now look at the pros and cons of long tail keyword
Pros of long tail keyword
- More clear search intent
- Low competition
Cons of long tail keyword
- Low search volume
- Narrow result.
One thing I would like to clear. The long-tail keyword is more useful for easy ranking. Now you decide what to do next.
What is the best keyword planning for research and ranking?
Truly using various tools you can easily make a list of long tail keywords. I personally prefer to take those keywords where you can find questioning intent.
Here are some tips for you when you’ll use the tools to make a list of keywords.
- Pick a topic or niche. For example, digital marketing
- Make a list of keywords from Google Autocomplete, Google related search,. Google’s ‘People May Ask’
- Use Quora, Reddit, Amazon autocomplete (as needed)
- Pick keyword from Answer the public
- Check if it is (keyword or niche) trending
- Verify the search volume
- Make LSI keyword using LSI graph
- Analyze competitor keyword
- Check allintitle and allinurl
- Judge keyword difficulty using Ahrefs
- Tally organic and paid traffic comparison with Ahrefs
- Use the KGR formula to finalize the keyword.
Put the researched keywords listed in Excel files or Google Sheets accordingly. I have a guide for you.
Look at the picture and create columns in excel or google sheets as directed.
Tips for you: use alphabetical suggestions while searching for Google autocomplete.
Here are the details about the steps:
Pick a topic or niche
Digital marketing is mostly niche related. So choose a topic or niche first.
Here are two ways to pick a niche or topic.
- Select with your passion
- Choose random
Suppose you love traveling. So choose the travel niche.
Remember, if you choose a niche from your passion, you will not bore to work. So that is the best option.
But if you are hired by any organisation for keyword research, you can easily get your niche because the organisation is working on. In that case, you can easily get a niche.
Start finding keywords from Google Autocomplete, Google related search, Google’s ‘People May Ask’
Google is the best tool for keyword research. We all know that Google is search engine giant.
Apart from it, Google helps us to understand the demand of a keyword. Are you eager to know how?
Here are 5 methods to find a keyword.
Using Google Autocomplete
Look at the image below. Here you can understand the autocomplete method. The Google autocomplete helps you to gather huge keywords for your niche.
Tips for any autocomplete tool. But Google autocomplete is best for general purposes. But if you target ecommerce (product base) use Amazon autocomplete.
Always use alphabetically order one by one (a-z). Look at the image below. It has an advantage.
If you search alphabetically, you can gather at least 50 keywords easily. Most of the keywords are phrase matches.
Use Google Related Search
Google related search is also very crucial in the form of keyword research. When you search anything in Google, you’ll get related keywords at the bottom of the SERP page.
Collect the keywords for future use.
Use Google’s ‘People May Ask’
Google’s ‘People May Ask’ is the best suggestion towards keyword research. Basically the keywords having questions in it have the most relevancy and CTR. Never miss it.
Look at the picture below.
Now make a list of it. It is a good practice to make your keyword list in Excel or Google Sheets.
Use Quora, Reddit, Amazon autocomplete (as needed)
How many of you are familiar with Quora? Quora is not only a question answer platform, rather it is one of the best tools for keyword research too.
If you search any topic on Quora, you’ll automatically get some questions people (may) ask regarding that topic.
Look at the picture, here you’ll get the ideal I’ve shared.
Not only Quora, use Reddit for the same. Probably you know that Reddit is one of the most popular social community platforms. So, you can understand the importance of it.
Here is a picture for you to find keywords from Reddit.
After finding all keywords, put them in your Excel file or Google Sheets. Remember, the questions are mostly asked to solve a problem. So, you can target those keywords always.
Now I come to you about Amazon autocomplete. It is the same as Google autocomplete. One thing you must remember is that you have to use this technique if you are running an ecommerce store or target product keywords. You can use the same technique in any ecommerce website like Flipkart, Indiamart, AliExpress as well.
Pick keyword from Answer the public
If you really desire to get the maximum question keywords, you can’t ignore Answer the Public, This awesome tool can provide a galaxy of keywords with variations. So, choose your preferable keywords and put them in your Google sheets or Excel.
You can use the trick there. In Answer the Public, you’ll be able to get data alphabetically, which is simply important.
Check if it is (keyword or niche) trending
Trending keywords are easy to rank. So, always use the trending keyword to rank. Check the trends country wise, region wise along with the trending graph yearly, or mentioning a particular time span
Look at the image below.
Verify the search volume
Search Volume is the key factor. Even in blogging it is the main factor for gaining traffic to websites. So, search volume is important. Even as a beginner, you can easily target a keyword having a search volume of at least 100. The best practice is to concentrate a decent amount of search volume with low competition.
Here one fact I’m sharing. The search volume depends on various parameters. So always try to check the search volume trends. From this example you can understand it clearly.
Suppose you are targeting a keyword like ‘Christmas gift items for girls’ it does not have demand throughout the year. On the other hand, if you are targeting a keyword like ‘digital marketing career’, it may have decent search volume. Thus, taking a keyword with a decent search volume is an additional advantage.
Here I’ve a suggestion. Try to take a keyword having a search volume of minimum 100. More search volume with low competition is a good keyword research parameter mainly for blogging.
Make LSI keyword using LSI graph
LSI keywords are very important to rank faster. LSI stands for Latent Semantic Indexing. Do you know the meaning of those words?
Let me explain. Even if you are a beginner this LSI keyword will help you a lot.
Latent means – dormant. We all know the dormant volcano has a huge chance to burst anytime. So the LSI keyword has the same potentiality.
Now I’ll discuss about the importance of LSI graph keyword research.
IN BLOGGING AND AFFILIATE MARKETING WE ALWAYS TRY TO USE THE LONG TAIL KEYWORDS WHICH PERFORMS BETTER.
Analyse competitor keyword
Competitor keyword research is the most important technique to rank easily. It is easy to find the curious in which your competitors are ranking and you have to use those two years in your content to rank faster.
Always remember computer keyboard analysing is already job. If you’d like to rank at beat your competitor you have to know the keywords in which year computers are ranking on.
Check allintitle and allinurl
If you focus in depth keyword research, you must have to focus on all in title and all in url. These two parameters guide to identify how many times you are targeted keyword is used in SERPs. So to rank higher you have to count number of all in url and all in title.
It is also a parameter to identify the competition of a keyword. So don’t keep this step.
Here is a formula to judge all in url and all in title keyword.
Judge keyword difficulty using Ahrefs
Use the advanced keyword research technique with the customisation of keyword difficulty, minimum search volume and include and exclude section using Ahrefs.
We all know Ahrefs is the best keyword research tool for almost every keyword research. Use the advanced method of this tool to identify the targeted keyword.
Here is a video for you. Go to the video to identify how to use advanced methods in Ahrefs.
Tally organic and paid traffic comparison with Ahrefs
Apart from keyword difficulty the prediction of pay traffic and organic traffic is an important factor in keyword research. Ahrefs guides us to identify if the keyword has potentiality for organic search for paid search.
Use the KGR formula to finalize the keyword
Keyword golden ratio is popularly known as kgr formula. You can easily understand one thing that if you want to rank your Keyword mainly for affiliate marketing, you have to follow keyword golden ratio formula.
Look at the formula below.
Three parameters you have to maintain before starting you are golden ratio formula.
- Search volume is around 250
- Keyword difficulty is 0.25
- Check the number of allintitle result
Here is a picture for you. I think with this picture you can easily understand how to get the keyword golden ratio keyword accurately and easily.
The formula is KGR = number of all in title results/search volume
Remember, the KGR should satisfy the difficulty below 0.25.
Summarized My Thought
Keyword research is immensely important. From blogging to affiliate marketing, the keyword research has no alternatives. But one thing you have to remember is that you have to focus on the purpose first.
From the above you can understand how to do keyword research for your business.
My Final Thoughts
From the above step by step keyword research, you can learn how to do keyword research for your online property. The best result comes from the best practice. I hope this article will help you to identify the best keyword for your online business. Stay tuned and comment below for any question, suggestion or inquiry.
FAQ on Best Keyword Research Strategies
What is AIDA?
AIDA stands for
I – Interest
A – Action
What is the Best Free Keyword Research Tools?
There are many free keyword research tools available. Some of them are:
1. Google Keyword Planner (mainly for SEM/PPC)
2. Google Trends
3. Google Autocomplete and Related Search
4. Answer the Public
6. LSI Graph
7. Ubersuggest (Limited)
What is the strategy of effective keyword research?
Follow the steps:
1. Find the niche or category.
2. Find the Keyword using Google Auto Complete
3. Make longtail keyword
4. Have eye on competitor
5. Make a list of Keyword and organize
6. Make a list of LSI Keywords
7. Check the Competition, Keyword Difficulty, CPC, Search Volume
8. Use the keywords in your blog, article or others.
How to Find Profitable Keywords?
Finding profitable keywords are easy. Follow the steps:
1. Pick the niche.
2. Use Google autocomplete, Google Related Search, Ubersuggest, Ahrefs and other Keyword Research Tools to find niche related keyword.
3. Make LSI Keywords using LSI Graph and prepare a list of keywords.
4. Use Answer the Public and Google’s ‘People also ask‘ to find the ideal questions and make a list.
4. Check trending in Google Trends.
5. Verify KD, CPC, Search Volume and use those.
What makes a Good Keyword?
A good keyword must have the following:
1. Average search volume. (min 1000/month)
3. Fair Competition
4. Strong conversion rate.
What is the Best Keyword Research Tool?
There are many keyword research tools available in the market. According to need and productivity it depends. According to me these are the best keyword research tools:
Paid Keyword Tool:
Free Keyword Research Tool
Google Auto complete
Google Keyword Planner (Google Ads)
Ubersuggest (limited access)
Amazon Auto Complete
Note: Every tool uses its own algorithm. So, always the result may be different. For keyword research, it is better to use a combination of paid and free tools along with strategy.