Content Marketing for Small Business (Cost-Saving)

If you look around, you’ll see many marketers focus on Content Marketing this time. Content marketing is one of the most efficient and effective ways to increase leads and businesses rapidly. Across the globe, content marketing is becoming more popular day by day.

As a digital marketing professional, I’ve learned many things from scratch. The proper use of content marketing is one of them. I’ve generated leads and converted some businesses through my content marketing journey. So, personally content marketing is my all time favourite.

Apart from the above, a content marketing strategy is the best way to develop your brand building as well. In a word, you’ll get multiple benefits from content marketing.

I hope this article will definitely help you to understand almost everything on content marketing.

Let’s start…

What is Content Marketing?

Have you ever thought marketing without great content is almost impossible!

Wow!

It’s true.

First let me clear what the content marketing actually is!

The term simply clearly depicts that content marketing means to promote valuable, informative, useful content to the right audience using the most convenient way. 

According to the content marketing institute, the content marketing is –

content marketing definition from content marketing institute
content marketing definition from content marketing institute

Let’s discuss in detail. 

Here are three significant things. 

  1. Strategy towards marketing approach
  2. Relevancy and consistency of content
  3. Positive trigger on customer journey.

It is more authentic because the tone of content marketing is storytelling. Eventually content marketing helps to smoothen the customer journey as an action taker.

When your focus is to sell a product or service, you need to think about the competitor. You must focus on the loopholes that your competitors missed. 

Top loopholes are like 

  • Care for your customer with empathy.
  • More relevant information that actually insists a customer to take action or CTA.

So, you definitely ask me “why content marketing is important in small business?” 

Surely I’m happy you asked!

Every size of business is common in one thing and that is CONVERSION.

You know content marketing is the method that ensures the conversion faster than anything else.

How!

I shall explain everything in detail.

Marketing with great content helps you in many ways like:

  • Engage more audience.
  • Increase productivity
  • Improve sales
  • Save Costs

Now it is time to disclose how to generate profit using content marketing. Before hiring any content marketing company, you need to know those.

How to Make a Strong Content Marketing Strategy

content marketing

Strategy is the winning formula in every business. Whatever it is online, offline or hybrid business model, the strategy is the key to get results.

Here are some actionable content strategies that help your business growth.

  1. Find a problem i.e. pain point.
  2. Prepare relevant content strategy that eradicates that problem
  3. Create and curate content that helps to smoothen the buying journey.

These three are equally good for small, medium and large industries as well. 

Now, you may ask what to focus on to solve any issue (problem)?

  1. Understand your prospect, audience, or customer. 
  2. Outline the exact need.
  3. Showcase your key benefits that help to meet the needs creating and curating contents..

So, let’s come to the ultimate goal of content marketing, and that is to increase your value in your business.

The benefit comes when the focus is fixed so the communication is easier. 

How!

First see the top 7 Trending Content Format that strategize content marketing.

‘How to’ as DIY 

‘How to’ types of content are very popular on the internet because of its approach towards solving an issue or to fix anything. 

Suppose you wanna install WordPress in your hosting, you can search ‘how to install wordpress’.

This is one of the most popular content types that actually helps to indulge a query. 

In content marketing, the above type an enticing way to convince prospects. So it is a kind of convincing model of content. 

‘Case Studies’ as Exact Facts

In content marketing one of the significant ways is the case studies. Case studies are eventually based on facts, so it encourages fixing a goal.

In every case study model of content, the best part is authenticity. The exact stairs help you to understand what to do and how!

Even, every small and medium scale of industries today focus more on case study for the above reason.

Case study is the fastest way to fix any issue. So, good content creators definitely focus on it.

‘Infographics’ as Short and Crisp

Infographic is a combination of information and graphics. It is one of the most important and trending content marketing strategies in this era. 

Do you know why every digital marketing professional focuses on infographics today?

Even the infographic helps everyone to understand the need and purpose with visual data, statistics, tables and charts. 

Sometimes it is tough to go through an article as a whole, but easy to go through the infographic. So, it is one of the most important channels of content marketing. 

Every small and medium business needs to focus on infographics mainly post COVID-19 stage. 

‘EBook’ as an Authority

Today ebooks are hugely popular. We know books have no alternatives. Good result depends on knowledge. 

To enhance knowledge we usually purchase or even download lots of ebooks in this time. 

Do you really know how important ebooks are as a content marketing tool?

Ebooks serve many purposes. It is one of the authority sources of content marketing.

‘Review’ as an Eye Opener

We generally love to get reviews before buying any product or availing any service. Review content is immensely important in content marketing. 

Review indulge the customer’s journey smoothly. Apart from it, the unbiased review helps every user to understand pros and cons of any product or service. 

In genuine content marketing the most important article type is review type. Almost it is equally important in B2B and B2C marketing structure. 

If you are a small or medium or even large business owner, you definitely know you have to beat your competitors with genuinity. Review helps in that emerging way. 

‘Video’ as an Ultimate Weapon

Nothing is more attractive than a video. Video is one of the top content marketing channels that helps to enrich business to the next level at ease. 

If you compare engagement percentage among every content marketing channel, the video comes first. 

Besides, the video depicts the business needs well enough. Every successful content marketing strategy, the video plays the most significant role. 

Today vlogs are immensely popular due to its engagement scenario. 

‘Podcasts’ as Powerful segment

2020 and later, the podcasts will rule the business. Podcasts are the most powerful and authentic content marketing tool that comes after the video. 

As a digital marketing professional, I always prefer focusing on podcasts and videos to generate more benefits.

It also helps to save time. Even you can easily avail it in crowded places while walking. 

In content marketing every B2B or B2C business prioritizes the podcast most.

Apart from the above, there are some other popular content marketing channels like:

  • Webinar
  • Interview
  • Meme
  • Quizzes
  • Online games
  • Slideshow and
  • More

Sum up

In 2020 and later content marketing is the ultimate game-changer. So, it is always better to focus on content marketing fast. Even for getting powerful backlinks, content marketing is next to important. Every small, medium and large business needs content marketing to grow the ultimate.