Before starting the discussion about On-Page SEO I’ve some questions for you.
Do you have any dreams to rank your website higher in Google? Do you want quality organic traffic to your website?
If your answer is YES, you are in the right place right now. Only SEO or Search Engine Optimization helps you out in this.
SEO is of many types. These are:
- On-page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
- Multilingual SEO
- Ecommerce SEO
- And More.
Here in this article I’m gonna discuss the details of On page SEO.
As a Digital Marketing Professional, I’ve run many SEO projects. So, this article is mostly based on the case study and my personal experience.
On Page SEO is the anatomy of a website rather specifically a webpage. The On-page SEO helps optimize the structure of a website and content for both search engines and users. People ask it On-site SEO as well.
On-page SEO has a clear intention. It helps to bring organic traffic to your website. Apart from it, the onsite Search Engine Optimization meets the user’s needs in a specific way.
You may ask how?
There are certain factors that can help to bring organic traffic through this.
Here is the list for you. Remember, a quality webpage is the advantage of your business.
Before entering the main topic, I’d like to share an interesting fact with you.
Among all SEO practices, the On-page is more powerful. It directly helps to rank your website higher.
Se, let’s start. Remember, this article could help you in many ways.
Are you thinking what is the relation between SEO and Google’s Core Update?
Google has done a surprising job launching this update (May 2020 core update) in the midst of this pandemic. Some SEO professionals, webmasters, and digital marketing professionals criticize Google’s new update due to choosing a tough time (read the wrong time) to update its most effective algorithm. Some named this update as a ‘pandemic update’ as it is launched during the pandemic situation (coronavirus or COVID-19).
Google always updates its algorithm to improve the search result.
Remember Google, the world’s number one search engine, advises something through its algorithm update.
You know that to rank higher in the search engine result pages organically you have to concentrate on search engine optimization or SEO. So Google’s core algorithm update impacts more on SEO.
You may ask what’s next!
Better to go through Google’s Core Update at a glance. Isn’t it!
Google Core Algorithm Update and On-Page SEO
Almost every day Google makes some updates. Do you know why Google updates its algorithm? The only intention behind every update is to improve the search results. (As a Digital Marketer I think so.)
It may be surprising to you, but it is damn true.
Google is more human than a search engine.
So, let’s see the update of Google’s May 2020 Core Algorithm Update.
From the above declaration of Google, the #1 search engine in this decade, has a clear mission to provide the best content to the searchers.
If you dig more, you will get another surprising fact.
What and Why?
Every day almost 1 million web pages are indexed, among them, it is tough to meet the query (of the user) with the quality and authoritative content. Thus, Google has taken this initiative.
Like every core update, this update makes some drop down of some websites. But don’t worry! All the websites have chances to fix (if required).
What is the primary focus of Google?
CONTENT. Yes, only the CONTENT.
Let’s see what Google advises through this algorithm update.
- Original information (including research and analysis) in the content [must].
- Content must provide substantial (or significant) and a complete description.
- Noticeable important information (insight analysis) must be in the content you produce.
- 100% unique. No rewriting and copying from another source.
- Meaningful title of the content to provide a helpful summary of it.
- No exaggeration in the page title or headline of your content.
- Content must be trusted. For the same, you have to embed the proper evidence and resources. The best practice is to link the author page or about page of that website with the content you’ve produced.
- Make your content authoritative with your research (data). You must present an expert author through your content.
- You should produce content with a fact base that is better for life instead of money.
Apart from the above, you have to care about some technicalities such as:
- No spelling and grammatical mistakes
- Mustn’t be sloppy
- No excessive number of ads to distract the user’s attention.
- Mobile-friendly content layout(must).
Always remember that your content must serve the ‘genuine interest’ of your user. The best practice to produce quality SEO-friendly content for both users and search engines must focus on trust and quality.
Google’s E-A-T guideline: What’s new to Know!
E-A-T is Google’s quality guidelines. E-A-T stands for:
E – Expertise
A – Authoritativeness
T – Trustworthiness.
Now the question is, what is the role of E-A-T in your content or SEO?
E-A-T ensures your content quality. If you think big with E-A-T parameters, you can get an answer.
If the context is valuable, informative, comprehensive, and well written, you can rank easily. That is the beauty of the E-A-T parameters of Google’s Algorithm.
If you have a bird’s eye on SERPs, you need to concentrate on SEO. Let’s come to our main topic – On-page SEO.
Is On-page SEO really important?
It is sure that SEO helps to generate organic traffic to your website or webpage. You know that the organic traffic is a good ranking signal for every website. So, why not SEO!
When it is a subject of On-page SEO, you must know that search engines like Google always want to be happy when they visit your webpage. This can increase your trust, and authority, and both are immensely dependent on expertise.
Now, hope you can understand the role of E-A-T parameters of Google (Google Rater guideline).
Let’s see the top On-Page SEO parameters.
On Page SEO parameters: You never forget
For your benefit, I’ve divided it into the following segments.
- Title (or page title)
- Keywords (primary and secondary)
- URL structure
- Meta description
- 100% unique content
- Content readability and UX
- Hierarchy of Headings and subheadings (H1, H2 tags)
- Topic cluster
- Internal link and Outbound link
- Image optimization with the image all tags
How to Write a Killer Title for your Blog
The title is the 20% of your whole content. The title helps to increase click-through rate or CTR. Apart from it, it is a good ranking factor as well.
Now the question is how to write an effective title for your blog post (or page) or article!
I will cover how to write SEO friendly titles for your blog or webpage (in-depth) which helps to increase your On-page SEO score.
The title has some important components. They are:
- Power word
Keyword in the Title
Keywords are the primary need for SEO. So, it is better to use keywords in the title. Here are some best practices with your keyword.
- Use primary and secondary keywords (if possible)
- Try to put the (targeted) keyword at the beginning of the Title
- Use LSI keywords to increase CTR.
By default, the title tag is an H1 tag.
Here is an example of a keyword (LSI keyword) in your title.
- On page SEO
- The modifier in the title
If your target is to make the conversion, you have to depend on the modifier.
Here are some popular modifiers which you can use in your title to increase conversion.
- Buy etc.
One interesting fact I’m gonna share with you. The modifiers are based on purpose. Here are some examples for you.
Sales related modifiers
- Find etc.
Look at some examples with modifiers.
- Best on page SEO guide.
- On page SEO Review.
- Top on page SEO practice.
- Question-related modifiers for SEO
- How to
- What is (are)
- Why do
- Who is (are)
Here are some examples for you.
How to start On page SEO?
What are On page SEO steps?
Why Is On Page SEO important?
Why is the number important in Title?
A title with a number brings attraction to the audience. Using Odd numbers is the best practice. Here is an example with numbers.
9 Best On Page SEO Practice.
If you want to add the year or a date in your title, it is also a good practice as well. Here is another example for you.
9 Best On Page SEO Practice in 2020.
Year has a good impact on SEO.
Use the Power Word in your SEO title
As per research, the Power word is more specific. Power word is actually a trigger to increase your CTR. Here is an example for you.
9 Best Remarkable On Page SEO Practice in 2020.
9 Best On Page SEO Practice in 2020 step-by-step.
Remember, the power word is important to target the exact audience.
Why Keyword is Important Factor in SEO (On page SEO)
The keyword is the search term. So you can understand in SEO the keyword is the most crucial. The best practice of On page SEO is to use the cluster of keywords.
Keyword Research can help you with it. Prepare a list of your primary and secondary keywords and put them naturally into your content.
Google doesn’t like keyword stuffing. So, you have to put keywords naturally. Keyword in a natural way is the strength of any website.
Here the Keyword cluster with multiple related keywords can help you in it. It helps to gather synonymous keywords of your primary keywords. Another important part is keyword frequency.
Do you know how many times you can use keywords in your content?
Only 0.5% – 1.0% in every content (best practice).
If you want to rank higher in the SERPs you have to follow the above guideline.
What is the Ideal URL structure for On Page SEO?
URL stands for Uniform Resource Locator. In the surface web, the URL is an important thing. So, for ranking higher organically you have to concentrate on the URL structure as well.
Remember one thing that, short and simple uniform resource locator can help to rank for voice search.
Follow the guidelines for URL structure to improve your SEO score.
- URL Must be Relevant to the context of the page
- Use the primary keyword in your URL
- Make a short, straightforward URL
- Avoid stopping words
- Use canonical tags as (if) needed.
- To separate words in URL, use hyphens (-)
The URL reveals the content of the page to both the searcher and crawlers. Even the easy and simple URL helps to navigate faster, which is one of the most important signals for ranking as well.
How to Write SEO friendly Meta Description?
The meta description is one of the most important segments of SEO. to increase your click-through rate or CTR the meta description is next important.
Here is a meta description formula to boost ranking.
According to Backlinko, the ideal meta description formula is
Now let’s see the best practice of writing an effective meta description.
- Include keywords in your meta description to increase SEO ranking.
- Make an appealing or approaching description about your content/blog/page.
Why Content is the Most Important in On-Page SEO
When you search for something in Google or any other search engine, you will get some results.
All the result that comes before you are the content that has a close relation with your search.
The content might be text, images, video, graphics, infographics, podcasts, and others.
After Google’s RankBrain algorithm update, Google wants to satisfy the searchers by providing the best result.
Thus, the world’s number 1 search engine Google develops its search intention better than before.
According to the latest algorithm update, the world’s number 1 search engine focuses on:
100% unique, fact base and original content along with meaningful title related to content.
Google does not like sloppy content. The best practice is to write original, unique, quality, and informative content for the benefit of your audience.
If you want to rank higher organically, you have to optimize your content as the guideline of On-page SEO.
Remember, content optimization in On-page SEO benefits you in many ways. Here is Penta of it.
- Increase organic traffic
- Increase dwell time
- Reduce bounce rate
- Make value to the searcher/audience.
- Help in branding.
Now the question is how to optimize your content for On-page SEO?
- After Google’s Hummingbird update the content becomes a more crucial part of On-page Search Engine Optimisation.
- After Google’s rank brain algorithm update, the On-page SEO becomes content-centric.
- According to Google’s BERT update, the content is easier to understand by the user. So, quality and informative content is the primary condition of SEO.
Even Google’s May 2020 algorithm updates, the primary focus is on the quality content as well.
Today a quality content must have the following:
- Topical relevance
- Uniqueness and original
- Research Data (Part)
- Understand the user’s pain point
Now the question is, how to meet the above need for writing effective content?
Concentrate on the Keyword Research
Keyword research is still important in SEO. In-depth keyword research helps to find the search intent.
Here are some other advantages of Keyword research for writing powerful content.
- Know the trending (related to your niche).
- Collect popular phrases or terms (keywords)
- Understand what people are looking for
- What are the pain points of your audience
But one important thing you have never forgotten. Be careful when you use keywords in your content.
Here are some best practices for using keywords in your content.
- Try to use your primary keywords in the first 100 words of your article/blog.
- Use primary, secondary keywords in the heading tags accordingly
- Use keyword in your image alt tags
Remember your content can increase dwell time and reduce bounce rate.
Use Google’s Autocomplete and ‘people may ask’
Both Google autocomplete and people may ask segments to help you reach the customer’s pain point.
Do you know what to focus to rank higher in Google?
The search intent.
If you want to rank higher in a search engine like Google you have to focus on the search intent first.
Remember the search intent is the genuine need of a person. Always remember, Google is continually working on quality content according to what kind of search people do and what type of result they actually want!
UX and Content Readability
UX stands for user experience. User experience is the most important parameter to rank organically. If your website is new, and your user experience (UX) is good, you will increase your organic rank within a couple of hours.
Content Readability is the basic parameter of content writing. Readability means how easy or hard the content is to read!
Always remember that the content must be easy to read and understand. The language (content) should be simple and in short sentences.
Interaction method is one of the most important parts in content readability. Interaction methods easily attract the audience.
Apart from it, there are other parameters that help to improve the readability score of any content.
Here are some advice and best practices to improve content readability scores.
- Short and simple words.
- Small paragraphs
- Focus on active voice more (tone of voice)
- Passive voice (few) only when necessary
- The short length of sentences (better)
- Use the most relevant and easy words in the sentences.
- Distribution of heading and subheading properly.
- Use transition words (because, but, and, to, so, etc.)
- Simplification your text as it is easily readable by a 12-year student.
- Avoid complex words
- Grammatically correct
- Avoid cliche words and phrases
Now the question is how well you know your content readability. Here are some tools to help you to find the best content readability for you.
- WebFx Readability tool
- SEMrush SEO writing assistant
- Hemingway App
- RankMath SEO tool for WordPress
WebFx Readability Tool
WebFx Readability Tool is one of my most favorite content readability checker tools. You can check readability using:
URL – for published web pages
By Direct Input – written content before publishing
After putting either the URL or text you will get the following parameters: Here is a guideline for you as well.
|Indices for Readability||Good Practice (0-100)||Remarks|
|Flesch Kincaid Reading Ease||60+ between (0-100)||Easily read by 12/13 years teens.|
|Flesch Kincaid Grade level||Around 8 is better.||8 above is great.|
|Gunning Fog Score||(Ideal) around 7||You’ll get the idea of average sentence length (ASL)|
|Coleman Liau Index||At least 9.5||Meet the readability expectation of the targeted audience.|
|Smog Index||Around 5+||Understand readability|
|Automated Readability Index||Above 3||Focus on sentence structure.|
Grammarly is the best tool for content creators (article/blog etc.) Using Grammarly tool you can understand the following:
Contextual spelling check
Vocabulary enhancement guide
Plagiarism and inconsistent style checker
You can use these tools to check your readability. Simply follow their guideline and apply them in your blog.
SEMrush SEO writing assistant
If you are using WordPress, RankMath SEO is the best plugin. Follow their guideline and improve your content readability and SEO score.
Headings and subheadings are really important for SEO. The heading plays the most important role in dividing the long paragraph into a small one. Apart from it, the heading helps to drive the traffic to the exact (targeted) part of the article.
Header tags are immensely important for both users and SEO.
Do you know how and why?
Heading tags provide a clear idea of the context of any content. It also provides structure and context to your article.
Heading tags also help to break the text up of the article to let the user understand better.
Here I have a very simple example for you.
When you start to read a book you’ll see many chapters are there. These all help you to understand the context of the content well.
Similar to the book, the heading of a blog or article helps readers to understand what they are going to get.
However, there are some technicalities.
What are they?
Look, all the heading tags are not performing the same.
H1 or Heading 1 tag is used as the TITLE of the content or article or blog. It represents the topic introduction.
H2 or Heading 2 tags are similar to chapters of the books. It describes the main topic of the article. It guides users to understand the context of the article.
H3 to H6 are treated as subheadings. All subheadings can be split into multiple subtopics.
Use keywords in the Heading and Subheadings
The keyword is most important to understand the user intent. So, keyword provides the best value if you use them in the proper ways.
Today the long-tail keywords are performing well.
Because it has a more specific search intent.
So, using long tail keywords in Heading tags helps to boost the SEO.
Remember, today SEO is based on user signals, so, if your article meets the user intent, you’ll automatically get the value.
Optimize Heading Tags for Featured Snippet
Today ranking in 0 positions is a dream for all. Not only position 0 (zero) but also featured snippet is the most important part of On Page SEO.
If you’re serious about ranking your website organically, you have to focus on the featured snippet.
Heading tags with long-tail voice search keywords as queries and paragraph tags as answers can produce featured snippets.
You’ve seen that Google shows the different bulleted list of featured snippets, which comes from the sub or smaller headings.
Use H1 Tags only 1 time
Do not use heading tag 1 multiple times. H1 tag is mainly used to give you an overview of your article.
So, the best use of the Heading tag (H1) is in the title of the article.
Though there is no problem if you use the H1 tag multiple times, that is not a good practice.
If you don’t use multiple H1 tags, you’ll confuse the search engines and readers about your content (mainly the overview).
But missing the H1 tag is really a blunder. So keep focusing it.
Use consistent Heading Tags
Consistency is the primary key component of on page SEO. Use the proper sequence along with your article.
Consistent heading tags are the key to On Page SEO growth.
Even it helps users to understand the article in the proper way.
So, always use the proper and consistent header tags to improve your on-page SEO score.
Why Topic Cluster is Powerful in SEO
After Google’s May 2020 algorithm update the content structure is going to be changed a lot.
Once upon a time, the keyword was most important in the content.
But now the most important and consistent part of content creation is based on topic cluster.
However, the topic cluster is not a new thing.
But still, it is new to some and there are lots of people who nailed it already.
Now the question is why the topic cluster is important in Search engine optimization.
A topic cluster is an integral part of blogging in this decade.
Most surprisingly the topic cluster can increase the search engine ranking if you can use it in the proper way.
What is a Topic cluster
A topic cluster is an interlinked article or page around an umbrella or pillar content.
A topic cluster is also important because it allows the search engine to identify your content.
The pillar content is the base of the topic cluster.
So, in a word the topic cluster is a connection between the core topic and sub-topic around a particular topic or subject.
It helps a comprehensive insight into your main article.
Here one thing you have to remember is that pillar content is focused on the broad keyword. On the other side, the topic cluster focuses long-tail keywords with more specific search intent.
The primary objective of the pillar content is to link back to your pillar content.
Here is the explanation for you.
Suppose you are targeting the keyword “SEO”. It definitely has a huge search volume (135000/month). It is too competitive.
Now if you can produce other articles with the keywords like
On Page SEO (2400/month)
Off Page SEO (1000/month)
Technical SEO (1300/month)
and interlinked them to the main topic. It will be the ideal topic cluster for the main topic ‘SEO’.
Topic cluster helps to develop your organic ranking because you cover almost every need of users.
Even you have an opportunity to cover multiple keywords in your topic cluster.
Now you may ask wherefrom will you get the idea of the topic cluster.
Hubspot content strategy helps to create a topic cluster.
Other important tools to generate content ideas are:
Google ‘people may ask’
Google ‘related search’
From Ubersuggest Google Chrome Extensions.
Why Internal and Outbound Links are important in On-Page SEO
SEO best practice includes the ideal link structure. The internal link and outbound links are equally important in ranking in SERPs. Here is a misconception about internal and inbound links.
An internal link is interlinking to navigate your pages.
Inbound link is the backlink got from another website.
So definitely both internal and inbound link is important to rank your website.
Now I’ve come to the point.
An internal link is important because it interlinks to other web pages of your website.
On the other hand, external linking is very important.
Today digital marketers use an external link to other websites to gain authority over their websites.
If you refer to another website with the reference of your content, it will be easy to understand b users and search engines as well.
Remember, both the internal and external link is an integral part of on-page Search Engine Optimization.
Internal link with the topic cluster is the best practice and easy to rank high in search engine result pages.
Both do-follow and no-follow links are important in both cases.
Image Optimization for with the Image Alt Tags
‘Image Alt Tags’ or ‘alt attributes’ or ‘alt descriptions’ are the technical terms. It is an integral part of On-page SEO.
It displays the place, and context of the image which helps web crawlers to index the image in the proper way.
So, every image should have ‘image alt tags’ to let the crawler understand the image. The best practice is to use keywords in alt attributes.
This article is about in-depth On-page SEO or search engine optimization. It is next important to rank organically in search engine result pages. On page leverage practice is the primary solution to rank your website high on Google or any search engine. Here in this article, I’ve covered the important part of On-page Search Engine Optimisation which may help you to rank higher in SERPs. White hat on-page search engine optimization is the key to success in organic rank.
On-Page SEO Actionable Guide FAQ
I am a Google, Hubspot, SEMRush Certified Digital Marketing professional. I’ve been providing quality Digital Marketing Training since 2018. I’ve started my journey as a freelancer. After 2018 when I launched Biva Technologies, I have been successfully handling various digital marketing projects including content writing, website design and development, SEO, SEM (PPC), social media, content marketing, email marketing and more. I love exploring new things, therefore, I spend 3 hours (approx) a day to lean new things. I am very passionate about Digital Marketing Training, Digital Marketing Services, Blogging and Affiliate Marketing as well.
Very very useful post. Learn lots of new thing. Keep uploading similar type of content.