5+ Off-Page SEO Strategy to Grow Organic Traffic (Evergreen)
Do you believe Off page SEO is still essential to rank organically? According to research, 98.9% of online business owners want to get huge quality organic traffic to their businesses.
Organic traffic to websites is really essential to rank higher in SERPs.
Now, the question is how to bring organic traffic to websites?
Definitely, there are some important and leverage practices to bring quality organic traffic to your website.
Do you want to know them?
Before that I have a question.
How many visitors do you earn monthly?
Answer your question in the comment section. If you get a good amount of traffic to your business, that’s great, otherwise this article is for you.
If you’re a newbie and looking for organic traffic to your website, you have to primarily concentrate on SEO.
In general, SEO is of many types. Among them the most important three are:
- On page SEO
- Off page SEO and
- Technical SEO
In this article I’m gonna discuss leverage and evergreen off page SEO tips and tricks that help to bring quality and leverage traffic to your website.
Every website stands on such important pillars. So, if any of them are not good enough to hold a website, it may ruin it. So, always try to focus on all-important SEO aspects to rank and grow naturally.
What is Off Page SEO?
Before asking for any SEO services, you have to understand what is off page SEO. Here are three words:
Off – outside
Page – Web page or website
SEO – Search Engine Optimization
If you are a fresher you can easily understand the off page SEO from the above.
Here are some explanations that may focus on why and how important it is!
As the name suggests, the whole activity works off the website.
You may ask, is it really essential?
Yes it is.
Here are the causes.
Here everybody must obey the algorithms of search engines like Google.
Google and any other leading search engines like Bing always update their algorithm to improve the search result.
You can easily understand that it is a challenge to cope up with all algorithm updates.
So the search engine optimization practices are always needed to adjust with algorithm updates.
What is the difference between On page, Off page, and Technical SEO?
SEO is one of the most important and essential segments of organic traffic. So, we must know the purpose of all SEO pillars.
Here are the differences between these three.
You can’t ignore any of them for leverage ranking. Here are these three in detail:
On Page SEO focuses:
As on page SEO is the anatomy of every websites, so, it focuses:
- Title tags
- Meta description
- URL length
- Keyword placement
- Image optimization
- H tags and Internal linking
- Topical relevance and
Off Page SEO:
Off Page SEO is essential to outreach and grow through the followings:
- Brand enrichment
- Link building
- Content marketing
- Social media engagement
- Local SEO (Google my business)
- Guest posting/blogging
- Syndication of content
- Forum, PR, Review and others
Technical SEO is essential for crawling and indexing. Some valuable technical factors are:
- Site architecture
- Site loading speed
- Structured data
- XML sitemap
- Canonicalization and
So, if you wanna know in a word about the differences among on page, off page and technical, here is a table for you.
|On page SEO||Off page SEO||Technical SEO|
|Content with optimization||Content and brand promotion||Technical flexibility|
If you can understand the importance of the above, you’ll definitely get ranking and a good amount of traffic to your website.
What are Off Page SEO best practices
Before starting off page best practices, one bitter fact I need to share.
Caution: Off page or off the site activity is not controlled properly because of its nature. So, always focus on the quality and authentic practices.
Here are all evergreen practices that help to increase ranking of your site. Remember, every business is not the same, so the strategy may be different to rank higher.
Brand Enrichment Activity
You definitely know the importance of branding today. You definitely face competition with your niche. So, I personally always prefer brand enrichment first.
Even search engines like Google want every online business owner to make it a key objective.
- Authority and quality to both users and search engines.
- Credibility with naturality to grab attention referrers.
- SEO consideration with reputational impact.
These three are essential factors to rank and higher.
If you get more explanation, here is an example for you.
Suppose you are looking for a digital marketing company in India for your business needs.
It is damn true that you will definitely look for some leading brands (like Biva Technologies) there in the search engine result page.
So, brand enrichment is an essential factor in off page SEO.
Now the question is how to do that?
Find the 3 main points and trigger your brand there. (Don’t provoke someone to like your brand, rather focus activities that passively help liking your brands.)
- Find user intent and discover the purpose of your business.
- Research your niche specific genuine competitors
- Set up the brand’s promising mission and vision with the audience persona.
For all of the above, you need to work really smart instead of hard work. Promote content who really needs that, and make a strong appeal and repute your brand.
Link Building Strategy
Link building is one of the old and important off site search engine optimization practices. Even it is still a priceless practice.
It is true that backlink helps a site to grow faster, but always remember, only white hat methods to get back links helps a site to grow.
You may be confused!
I shall disclose it to you in detail.
See, the back link strategy in 2012 and the same in 2020 are not the same.
Simply because everyday lots of new websites appear and indexed in Google or any other search engine. So, it is easy to Google to provide the ‘BEST’ information to its searchers.
Yes, that’s true.
If your content is qualitative, you’ll have a potential chance to rank.
You may think, then on page SEO is enough.
That’s not right.
Here is another explanation of the above.
Suppose you’ve produced a beautiful content with a genuine search intent, but you’re unable to promote that content to the right audience, it doesn’t ensure growth of your online journey.
So, in a word to promote your website content is the only motto of your off page practices. Actually it helps to get authority links from the authority sites. It is a kind of voting, that evolute the real growth (your site).
Now you can understand WHY part of link building.
Here is the HOW section of link building.
78% of newbies make some mistakes to create authentic backlinks.
Some common back link creation mistakes are:
- Count number of links instead of quality link count.
- Skip the three important parameters of link building like – authority, unique domains and topical relevence.
Here I shall guide you how to do that step by step.
- Check your competitor’s DA first. Use Moz tool for that.
- Use premium tools like Ahrefs or SEMRush or freemium tools like ubersuggest (or any of your choice) to check the backlink of your competitor.
- Focus on follow and nofollow links with unique domains.
- Apply to those sites for backlinks to you with strong topical relevance.
You may understand everything. However, the topical relevance may not clear to you.
If it is not, then here is an example.
Suppose you run a digital marketing company, so you have to apply for backlinks to those sites who are related to digital marketing.
Here is a clear example.
Biva Technologies is a digital marketing company in India. If I wanna get backlinks from other leading digital marketing sites like NP Digital, that would help me a lot.
Here are some common mistakes (even clevers’ do)
- Link from non topical authority sites (like news sites)
- Create backlinks to those sites whose DA is not above to your site.
- Link exchange and purchase links.
You need to focus on one thing always that you need to target DO at least 25-30 to try for backlink.
Content Marketing Methodology
According to my personal experience and study, Content marketing is the most innovative and authentic way to gain your traffic and ranking side by side.
You know content is the primary property of a website. So outreach content to the right audience is next to important if you wanna rank higher.
However, let me break an old myth first.
Content marketing means not to produce content like on page SEO and share it. It is more like posting guest posts, sharing quality infographics and others to gain attention to your traffic.
Now you may be eager to know the most trending and evergreen content marketing methodologies.
As per my experience and knowledge, I always focus on these penta.
- Blog posts – Write the most important information in detail.
- Infographics – Present the most relevant information in a well decorated graphical way.
- EBooks – Publish most important detailed content as an authority with statistics.
- Whitepapers – Gather researched data to solve a particular problem.
- Case study – Case study means to get connected to solve an issue.
No, there are some other content marketing methodologies that help in a different way. These are like surveys, research work and studies.
One thing is pretty sure that, ‘Google loves contents’, so as much content you’ll be able to produce to promote your website, you’ll definitely get good results.
Social Media Engagement
You definitely have enough ideas about social media. Now every business uses social media channels to grow their business.
See, like search engines, social media is popularly known as the answer engine. So, people are looking for solutions.
So, for the growth of traffic everybody needs to focus on social traffic.
Even today social media is a kind of customer serving platform. So, keep an eye on that.
Local SEO (Google my business)
2020 and later is mostly dependent on some ‘personal customers’.
Here the personal customer means who knows your business well. Today to reach your brand in the right way you need to focus on local SEO.
Local SEO is also important because of it works in a small location. So, the competiton is quite low here. If you serious in local search engine optimization, you can generate potential leads and conversions to your business.
Google My Business is one of the most famous and leading business directories where you can put business information.
Local SEO always helps to grow from local to global.
Today Local SEO itself is an important SEO segment due to it’s demand.
The only and most authentic way to earn quality traffic is guest posting.
Guest blogging helps in two ways.
It gains authority as an industry specialist.
Guest blogging is the genuine and effective practice to gain quality backlinks from authentic sites,
It is always evergreen as it is completely dependent on manual approval.
Here are some other off page SEO factors that ensure a good amount of traffic to your site. These are:
- Syndication of content
- Forum, PR, Review, and others
As a digital marketing professional, I always prefer organic traffic. To gain organic traffic, first you have to work continually on your site. Off page SEO is definitely important to bring a good amount of traffic to your website. It improves ranking and increases traffic side by side. Here I always guide on those that I’ve faced or achieved. The leverage off page practices help your site to grow faster. If you’re serious about business, you must have to concentrate on off page SEO strategically. Start ranking your website today on Google with leverage off site optimization practices.