Everybody knows a typical quote, “mistakes make a man perfect.”
Mistakes are common in every profession. Even in digital marketing, mistakes are familiar.
Keyword research is the most consistent process in digital marketing. From blogging to e-commerce business, keyword research has no alternatives.
However, people often knowingly or unknowingly make common keyword research mistakes that ruin their growth.
You can’t igore keyword research importance. Right keyword brings success.
Therefore if you want to research the best keyword and want to get success, you are at the right place.
This article will cover how to minimize keyword research common mistakes.
Keyword Research Common Mistakes ruin you
Keyword research mistakes are very common. Knowingly and unknowingly we do it.
For a steady growth, keyword research without mistake is challenging.
Every successful digital maketing strategy start with keyword research.
Therefore, you need to reduce your mistakes that you often do knowingly or unknowingly.
What to do?
Simply follow the top process that may reduce your keyword research mistakes.
1 Never Depend on a Particular Keyword Research Tool
Keyword research tools help you to do keyword research step by step.
Yes. It is true.
Now the question is ‘which keyword research tool is the best?
My honest answer (sorry, confession) is None.
I’ve researched a lot with many free and premium keyword research tools.
Every tool is good. Every keyword research tool has a different vision.
They work accordingly, following their algorithms.
All keyword research tools follow different algorithms.
Therefore, choosing a particular tool for keyword research is a common mistake.
You may think I am only focusing on mistakes in keyword research.
No, not at all.
I’ve some critical solutions for you.
- Identify your business niche and industry first.
- Understand your (predicted) target market.
- Analyze the best performing content.
- Use various tools to gather multiple potential keywords.
- Refine your solid list of keywords.
- Check matrics (like volume, difficulty, CPC value and more) to meet your goal.
- Try to find more gap keywords.
2. Focus your Traffic preference
If you want more organic traffic, your focus is on SEO. Remember, your SEO strategy might differ from paid traffic generation (always).
Keyword research helps local SEO.
When you target organic traffic, your priority may be the content type.
Generally, educational and guide type (DIY) content produces more organic traffic.
On the other hand, keywords that trigger services, or products, are closely related to paid traffic.
Here, people make keyword research common mistakes.
Do you know what?
For almost every business, both organic and paid traffic are essential.
In this era, every business focuses on both organic and paid traffic.
However, if you can’t differentiate between organic and paid keywords, you may make a blunder.
Because every strategy must meet a definite goal.
It would help if you refined keywords before both organic and paid campaigns.
Follow the steps to avoid keyword research common mistakes:
- Identify the search intent well.
- Set goals towards search intents with potential keywords.
- Produce the ideal content against your plan.
- Distribute content among targeted people.
3. Search Volume is not only the Key Metrics
You often try to find high search volume keywords.
Your intention is fantastic. However, here is a slight twist.
Mostly, in general, competitive keywords have a high search volume.
An algorithm works here behind this,
When people search a particular term in any search engine like Google, it makes that keyword popular.
Hence, if you are a beginner and want to succeed in keyword research, you must avoid focusing only on search volume.
- Narrow down your keywords with LSI keywords.
- Concentrate more on reaching your target audience.
- Try to meet more search intent.
4. Keyword Difficulty is not Everything
Besides the search volume, keyword difficulty is also an essential keyword research metric.
I’ve seen many people often search for the ideal keyword difficulty.
Yes, keyword difficulty is essential. However, it is not everything.
Keyword difficulty is closer to 0 is more accessible, and 100 is problematic.
Every newbie or startup must choose keyword difficulty within 10 – 40.
If you have experience, you can choose 40 – 70. If you are an expert, any difficulty is accessible to you.
You may ask which tool will give the real keyword difficulty!
Unfortunately, no tool will give accurate results.
Therefore, follow the simple “ALL IN TITLE” (allintitle: keyword) strategy.
Remember, your targeted search engine may be Google, Bing or others; this technique will give you more accurate results.
Here are the steps for you.
- First, go to google chrome (or any browser)
- Install any keyword research extensions (for example, Keyword Surfer)
- Type exact keyword (example: on-page SEO) and hit search (press enter).
- The total number of searches is just above all search results.
- Now search allintitle: keyword and press enter.
- Several results will come.
The number is closely accurate.
5. Never ignore Search Trends
Every keyword has specific search trends, which are an essential metric.
Keywords with an average search trend are good.
Google has a fantastic tool, Google Trends, for your search trends.
Remember, good keywords have search trends throughout the year (or a particular time frame).
Do you know the benefits of search trends?
Here are the top 3 benefits that may help you.
- Keyword popularity.
- High rankability.
- Contents availability.
The above but keywords with good search trends are also crucial for branding.
6. Never bypass Keyword Mapping
Every page must have the targeted keyword.
Keyword mapping is also vital in search engine optimization.
Trigger your content or landing page with the ideal keyword.
Proper keyword mapping is the best practice always.
Do you know the common keyword research mistake here is keyword mapping?
Let’s break the ice!
People often forget to trigger landing pages with a single keyword.
Why Single Keywords?
One page needs one keyword only.
Can you understand the problem if your website has tons of pages with different keywords?
Keyword mapping ties every page as a hub.
Keyword mapping is also a success recipe for every long term success.
It will help if you avoid these common mistakes while mapping keywords.
- Never put all keywords on your homepage.
- Avoid keyword stuffing on every page.
- Bypass irrelevant keywords interlinking.
7. Never take your Competitor Lightly
Do you know why competitor research is necessary?
Almost in every business, competition is prevalent.
As a result, competitor research is a good practice.
Try to understand your competitor’s SWOT well.
You may think, is ignoring competitor analysis a keyword research common mistake?
Competitor research helps you to understand:
- Your industry.
- Top performing content.
- Best keywords.
- Business structure.
- Growth gap analysis.
8. Never Fear to disclose Your Strategy
Do you know, keyword research is another part of the strategy?
When you produce content or create a website page, it has a strategy. Isn’t it?
Never think your strategy and keyword research common mistakes are not related.
Competitors mostly find your ranking keyword first.
You may think your strategy is hidden!
No, like yours, your competitors are snatching your strategy.
They have eyes on your keyword, content, strategy etc., also!
When you rank higher, some of your strategies are leaked.
It’s pretty obvious.
Don’t be feared!
You can hide your research before them.
I’ve observed that you can’t hide your whole strategy.
If your competitors are smart enough, they can understand your strategy.
Therefore, never try to hide your strategy.
Instead, if your strategy helps others quickly, you build your trust.
You definitely know, your trust is an integral part of branding.
Strategy with keyword research helps your branding.
9. Never stop your Keyword Research
If you believe in continual success, never stop your keyword research.
Every industry is becoming more innovative.
You can understand, day by day, digital marketing is becoming challenging.
Explore various other types of keywords.
Remember, your keyword research must help meet someone’s pain points.
When you meet someone’s pain point with your keyword, you are very close to success.
Only a continual process can help you to meet your goal.
Do you know the main reason to explore more keywords?
Never stop researching keywords to avoid the most common keyword research mistake.
Common keywords research continuation benefits:
- Find the best performing keywords.
- Understand related queries.
- Explore existing content.
- Create and curate high performing content.
- Establish your brand.
If you want to lead, you must avoid keyword research common mistakes. If you’re looking for a steady business growth, your keyword research is very important. Here in this article, I’ve tried to cover some essential tips and tricks that help you to reduce common keyword research mistakes.
I am a Google, Hubspot, SEMRush Certified Digital Marketing professional. I’ve been providing quality Digital Marketing Training since 2018. I’ve started my journey as a freelancer. After 2018 when I launched Biva Technologies, I have been successfully handling various digital marketing projects including content writing, website design and development, SEO, SEM (PPC), social media, content marketing, email marketing and more. I love exploring new things, therefore, I spend 3 hours (approx) a day to lean new things. I am very passionate about Digital Marketing Training, Digital Marketing Services, Blogging and Affiliate Marketing as well.