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How much traffic have you got in the last 28 days? Where does your audience come from? What is your organic traffic volume?

If you’re running any business or you manage a website, the above questions may come to your mind. 

Today in this article, I’m gonna disclose how Google Analytics helps your business?

Before entering the main topic, I’ve asked you one simple question.

Have you integrated your Google Analytics into your website?

If you have integrated, cheers!

If you can’t, don’t be upset. I’ll guide you on how to add Google Analytics to your website (or any web property).

What is Google Analytics

Google Analytics is a free analytical tool of Google that helps to identify your business journey. It includes no of the audience, demographics of the audience, goal conversion, and more. 

If you’ve targeted to rank your business to Google, this tool has no alternatives. 

From getting to know your audience to identify your strategy towards the growth hacking, the analytical tool of Google is important. 

Probably you can collect the business insights using this tool. That is immensely helpful for the growth of your business. 

It depicts a clear picture of your business to understand the reality of your business potential. You can easily get in touch with the performance of your business performances including your content, product, or marketing as well. 

Step by Step Guide to Integrate Google Analytics

Integrating Google Analytics into any website is not tough. If your website is made in WordPress, you can find various plugins to put your GA tracking code there (easily). 

But before putting code into your website, let’s open a Google Analytics account first. 

What you need to Open a Google Analytics

Opening a Google Analytics account is very simple. You just need an email address. 

If you’re using Gmail, that’s great. However, you can use any email address to open a Google Analytics account. 

Let’s follow the steps:

  • Search Google Analytics in Google or any search engine. Or
  • Directly type the URL https://accounts.google.com in any browser. 
  • Start signing up with a valid email address and password.
  • Now you’re at the Google Analytics Dashboard. 
  • You have to proceed with a few steps. In the first step you have to set up your account. 
  • Under account setup section, insert your account details such as your business details (business name)
  • Check Google product or service, and other relevant checkboxes. 
  • Now in the property setup, you need to name your business as property as well. 
  • Choose the preferred country (your country like India)
  • Choose the timezone of your country as well. 
  • Select the currency.
  • Go to the next section of About your Business and then choose your niche or industry. 
  • Now choose business size i.e. small, medium, large or very large. 
  • Simply check all important checkboxes to satisfy your intention to use GA. 
  • Finally press the ‘Create’ button. 
  • One terms of service agreement will appear before you. Carefully choose your country and accept the data processing terms by Google itself. 
  • You need to accept (checkbox) measurement controller data protection terms for use as well using the ‘I accept’ button. 
  • Now you’re in the Google Analytics dashboard. 
  • Go to the data stream under property to choose your Google Analytics platform (iOS, Android, Web). 
  • For general purpose choose Web and proceed setup. 
  • You need to insert your website’s url and name of your website and press the ‘Create Stream’ button. 
  • You can get your measurement id from Google Analytics. 
  • Now you need to scroll down and choose Google Site Tag.
  • Copy the tracking code and paste it to the header section of your website and paste it after the <head> tag of your website. 

If you use WordPress, you can easily manage to put code using plugins. 

If you have any queries or difficulty inserting the GA code to your website, comment below. Our team will help you. 

How to Manage Google Analytics using Google Tag Manager

Nowadays adding Google Analytics using Google Tag Manager is the best way. So, adding Google Analytics using Google Tag Manager is the best solution. 

If you know how to add Google Analytics using Google Tag Manager, that’s great!

If you don’t know how to do it, simply follow the steps below. 

  • First go to the https://tagmanager.google.com/ or directly type Google Tag Manager in Google or any search engine. 
  • Then sign in there with an email address and password.
  • After that, click on Create Account using the create account button. 
  • Provide 
    • account name (business name), 
    • country (India), 
    • container (website) setup 
    • choose target platform (eg. web) accordingly. 
  • Now copy and paste the Google Tag Manager Code into your website or web property (into the header section under <head> and <body>. 
  • Now you need to create a tag for Google Analytics. 
  • Follow the steps accordingly (which I’ve discussed for Google Analytics Account Creation). 
  • After every successful step above, your Google Analytics is created and active to your website. 

Features of Google Analytics

Google analytics has huge features. Through it you can understand an overview of your business, check real-time traffic, know where your audience comes from, the ratio of your organic, social, paid, referral, direct traffic, and more. 

To understand in detail the features of Google Analytics, I’m trying to point them out for you. 

Understand Google Analytics Dashboard Well

When you are using an app or website, the dashboard is essential to understand to use it properly. 

Google Analytics dashboard consists of 

  • Home to show an overview
  • Customization to create and manage report
  • Real Time traffic to know present traffic status
  • Audience to understand the source of it
  • Acquisition to know ratio of organic, social, referral, direct etc traffic. 
  • Behavior including landing page, exit rate etc. 
  • Finally track your conversion. 

I’ll disclose everything in detail in this article. 

How Google Analytics Home Section Help you

Google analytics home helps to understand an overview of your business. You can understand no users, sessions, bounce rates, and more. 

Even under this section, you can understand your real-time visitors as well. 

If you scroll down, you’ll see the traffic channels including sources. 

Another feature you may look for is active users’ trending timing. 

You can check your retaining visitors weekly even. 

Apart from the above, you can know users’ timing including their countries (eg. India or the US, or others) and devices (mobile or Tablet PC or Desktop).

Along with the above, you can check popular pages within a date range (eg. 7 days).

So here are the features of the Google Analytics Home Section:

  • Users
  • Sessions
  • Bounce Rate
  • Session Duration
  • Active Users
  • Traffic channel and source including referrals
  • Number of new users
  • Active users.
  • Retaining users.
  • Time of users in a day
  • Country where from the traffic comes
  • Distribution of devices (eg Mobile, Desktop, Tablet)
  • Popular pages. 

Google Analytics Customization Option

If you are planning to create any report for your users or yourself, this section is really helpful. 

For creating your own report, you can create your own dashboard under this Customization section. 

You can check, manage and manipulate using data studio, one of the most powerful tools of Google. 

Simply you need to create your own dashboard. The beauty is, you can create, save reports and manage custom alerts here. 

Later I’ll discuss this section in detail. 

Google Analytics Real-time

Real-time shows you the data of the recent time (currently) when you just open your GA dashboard. 

It depicts how many users are online to your business right now!

This brings another level of satisfaction, isn’t it?

You can understand about your user’s details such as –  

  • Landing page
  • Traffic source including country and city 
  • Keyword 

With mapped data. 

You can individually check the location, traffic sources, content of your website, or any events including conversion as well. 

Audience of GA

Google analytics audience is very important to understand your audience. This is the gold mine. Through this audience section, you can make your strategy. 

The audience section gives you a detailed idea about – 

  • Demographics such as
    • Language
    • Country
    • City
  • System details including
    • Browser
    • OS (Operating System)
  • Mobile Data consists of
    • Operating System
    • Screen resolution and
    • Service Provider

This overview of demographics gives you an idea about your audience. 

Apart from the above, you can check your lifetime value including:

  • Organic search
  • Direct search
  • Social traffic
  • Referral 
  • Paid and
  • Others (if any)

Along with the above, you can check the cohort analysis under this section as well. 

If you want to know detailed demographics like age and gender, choose the demographics section just under this GA Audience section. 

There you can find your users’ age and gender. 

This section is very helpful for e-commerce businesses. 

You can check your interests using Affinity, in-market segments along with other categories. 

If you are interested in knowing your audience according to location and language, simply navigate to the Geo section just under the Google Analytics Audience section. 

Do you know returning visitors are important along with new visitors for steady growth? Remember, returning visitors make your brand value increase. 

If you want to know your returning and new users and the frequency and recency, simply navigate to the behavior section just understand this GA audience section. 

Google Analytics Acquisition

If you are bothering about your organic or social or paid traffic, this is the ideal section for you. 

Under this acquisition, you can understand your

  • Organic
  • Social
  • Direct
  • Referral
  • Paid and
  • Other

Traffic sources. 

Even you can integrate your search console to get more detailed information regarding your performing landing pages, countries devices, and keywords, etc.

If you want to know your social traffic individually from popular social media networks, this social section under the GA Acquisition section help you. 

If you run any paid ads or set any campaigns etc., you can check your data under the campaigns. 

GA Behavior

Don’t ignore this section. This is very helpful for your steady growth. 

You can check the behavior using the following:

  • Site Content
    • Page and page title
  • Site Search
    • Search terms or keywords
  • Events
    • Even category (if any)

If you are a publisher, you can link your Google AdSense or AD Exchange to your Google Analytics property under this section. 

Conversion of Google Analytics

The name suggests that if you set any goal for your business or for any campaign, this section is really important. 

Goals are working as a funnel. So, if you run an affiliate business or e-commerce business this is very crucial. 

Even, you can easily create your goals. you can understand the performance of your goal as well including goal flow. 

GA provides various attributes. You can create your own project there using this Attribute section. 

You can manage your Google Analytics account using the Admin section which is at the bottom left. 

My Final Thought

If you are serious about your online business growth, Google Analytics will help you to understand your business growth. You can be familiar with your audience, demographics, organic vs paid vs social traffic, etc. Even managing goals is easy using Google Analytics.