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The digital marketing manager is an important job today. Almost every industry targets digital marketing. As a result, digital marketing manager job is a good career option.

A digital marketing manager has to take on various responsibilities. Strategy making, campaign setup, team handlings are very common.

In this era, online marketing team handling is one of the crucial job roles.

Every digital marketing head oversees business growth. If you want to be a successful digital marketing manager, you must have creativity.

In this article, I will disclose, how you will become a successful digital marketing manager.

Before that, I have a question.

Are you looking for a stable career?

If you have proper digital marketing training, you can build your career as a successful digital marketing manager.

I’ll explain everything.

if you are looking for a steady job, digital marketing manager is an ideal option for you.

Digital Marketing Manager Job Role

Every industry hires a digital marketing team to grow their business well. A digital marketing manager has to handle the digital marketing team.

Besides the above, there are several job roles. Some of the essential job roles are:

Start with Brand Awareness

Digital marketing is ideal for branding. A digital marketing head prioritizes brand awareness.

Amid the competition, brand awareness always plays a vital role.

Every digital marketing head has to make the right strategy to promote your (company) product or services.


It starts with suitable campaigns. It may be paid or organic.

Focus on Business Analysis

Business analysis is fundamental. The digital marketing manager has to understand business analysis well.

Business analysis shows the right direction. If you are a digital marketing manager, you must understand and make a strategy based on your business analysis.

The business analysis consists of the following parameters:

  • Your audience (target).
  • Demographics of your audience.
  • Session duration.
  • Traffic sources (organic/paid/social/referral)
  • Bounce rate.
  • Exit rate. And
  • More.

Business analysis with the right metrics helps to set up goals.

Research High Performing Keywords

Keyword research is the foundation of digital marketing. For every marketing campaign, keyword research is the most crucial.

A Digital Marketing Manager has to understand the ideal keywords. Keyword intent is essential for every dedicated campaign.

Proper keyword research brings long-term benefits.

Generally, there are several types of keywords. These are:

Transactional Keyword

This is the high-performing keyword that helps conversion. Every paid campaign targets transactional keywords.

Commercial Keyword

Commercial keywords are essential for lead generation (mainly). Digital marketing campaigns with commercial keywords are the ideal choice.

Navigational Keyword

Navigational keywords direct users to visit a particular landing page. It is another crucial segment in a successful campaign.

Informational Keyword

Informational keywords are best for branding. Through informational keywords, the user searches for some general information only.

Let’s come to a fact!

All four keywords are essential. Having a good combination of keywords is a good practice.

The digital marketing head focuses the keyword mapping on growing business around the targeted keywords.

Prioritize Organic Traffic for Growth

Organic traffic and growth are synonymous. Organic traffic comes through the right SEO strategy.

SEO is not about organic traffic; instead, it helps to brand.

SEO has four prominent wings. These are:

Onpage SEO

Onpage SEO insists on optimization for search engines. Best on-page SEO practices are:

  • Using keywords in title, meta description, URL.
  • Create keyword mapping within the pages (and posts too).
  • Optimize images with image alt tags (must have keywords).
  • Headings tags with primary and secondary keywords.
  • Featured snippet.

Remember, on-page SEO is the anatomy of every website.

Offpage SEO

Off-Page, SEO indicates the activity of the website. The primary goal of off-page SEO is to bring referral traffic. Building backlinks and outreach to various media is the primary focus. The best off-page activities are:

  • Link building
  • Guest posting
  • Content marketing
  • Social media marketing
  • Business listing. And
  • More.

Off-page good practices higher your ranking in SERPs.

Technical SEO

Technical SEO ensures the technical factors are closely related to ranking and boosting.

Having good knowledge of technical SEO and others boosts your career as an SEO Manager.

Some crucial technical SEO factors are:

  • Site architecture.
  • SSL certificate.
  • Robots.txt
  • Sitemap
  • 404 Page monitoring
  • Canonical Issue

Correct technical SEO ensures crawling and indexing.

Voice search SEO

Since time changes, technology changes too. Voice search is ubiquitous today. Today voice search is a big priority.

The digital marketing manager has to understand the importance of voice searches. According to need, the right strategy for the same is essential.

E-commerce SEO

E-commerce SEO is also viral today. Gaining organic traffic and sending to online stores is the motto of e-commerce SEO.

E-commerce SEO boosts ranking. Along with it improves branding as well.

The digital marketing head must make a strategy with the SEO team for e-commerce growth.

Today the digital marketing head focuses on ASO or app store optimization. It is growing.

Managing Social Media Visibility

Social media visibility is one of the critical factors for business success. Every online marketing head targets social media for mainly three reasons.

  • Communication
  • Branding
  • Conversion

Social media still plays an important role. Social signals improve ranking as well.

A digital marketing manager needs to make a perfect social media strategy for branding and traffic.

The ideal digital marketing head never underestimates the benefits from multichannel like various social media platforms.

Facebook, Twitter, YouTube, Instagram, Reddit, Pinterest, LinkedIn, etc., are the most popular social media channels for almost every business.

Digital marketing managers make unique and effective marketing strategies around popular social media platforms. Effective social media marketing and optimization strategies grow business to the next level.

Prioritize Content Marketing

In 2021 and beyond, content marketing is the most effective digital marketing practice. Creating high-quality content is the priority. It may be an infographic, a blog post, an article, a white paper, video, podcast, etc.

Digital marketing head focuses on the best content marketing methodologies that help them to outreach to the right audience.

Proper content marketing develops engagement and dwelling time. The layout of the content, its graphical elements are vital for proper content marketing.

Every content must meet the needs of the audience. Good audience insight and user intent are two critical parameters that boost ranking.

A digital marketing manager has a special role in making the content unique and authentic. It helps their business overgrow.

Master in Email Marketing

Email marketing is one of the most effective wings of digital marketing. Email marketing is the best media for communication.

Through personalized emails, you can easily attract your prospective customers.

Additionally, you can campaign your business to your targeted audience efficiently with email marketing.

In e-commerce business and affiliate marketing, email marketing is the best weapon.

Digital marketing sets the ideal strategy with email marketing automation. Email marketing automation helps communication and conversion at the same time.

Skills in Paid Advertisement

Paid advertisement is the critical role of every digital marketing head. The paid advertisement starts with search engine marketing (SEM) with Google ads.

Every campaign has a goal. So, setting goals to generate potential leads and conversion is the primary responsibility of the head of digital marketing.

Google produces almost 92% of searches every day. So prioritizing Google ads is the best option.

Not only Google ads, other platforms like Facebook ads, Instagram ads, Linkedin ads, Video marketings, etc., are there.

The digital marketing manager needs to trigger the best strategy (for every platform) that gives them the best results.

Not only the above but there are also other responsibilities a digital marketing manager has to take. One of them is:

Support Website Design and Development with UI/UX

Website design and development are very crucial. Exemplary website architecture with ideal keyword mapping is the best for conversion.

Website design with the proper UI/UX helps business growth to the next level.

Mobile responsive design and easy navigation boost were ranking too.

Digital marketing heads consult the developing team with the above.

Primary Eligibility of Digital Marketing Manager

In this era, the digital marketing manager job is very challenging. Many skillful candidates are competing themselves.

Every job requires some official qualification. If you want to become a digital marketing manager, you must qualify too.

Academic Qualification

The degree (graduation) in India is the ideal academic qualification for a digital marketing manager post.

Having a management degree is an additional qualification. Academically any college graduate is ideal for digital marketing head posts.

Though it varies to organizations, some are restricted with management degrees to hire digital marketing heads.

In general, having a graduation degree is sufficient for a digital marketing manager position.

Age Group

In India, the age for a digital marketing manager is from 18 to 40 years. In some cases, it varies.

Generally, there is no age restriction. However, some organizations are strict with age.

Required Skills

Digital marketing managers must have excellent skills. The candidate must know all departments of digital marketing well.

Some of the most required skills are:

  • Business strategy development.
  • Business niche research.
  • Keyword research.
  • Search engine optimization (SEO)
  • App store optimization (ASO)
  • Search engine marketing (SEM)
  • Pay per click (PPC) campaign
  • Content development and editing
  • Content marketing
  • Social media marketing (SMM)
  • Social media optimization (SMO)
  • Email marketing
  • ECommerce
  • Mobile marketing
  • Website UI/UX design

Every digital marketing head must have sound knowledge of the above.

Every digital marketing manager must have the skills to manage a whole digital marketing team.


Experience with all digital marketing channels like SEO, ASO, SMO, SMM, Content marketing, email marketing, SEM, PPC campaign, website design, and development is a must.

Various organizations hire only experienced digital marketers for the post of the digital marketing manager.

There are reasons behind experience hiring.

  • Understand the strategy and develop growth planning.
  • He is managing and developing the team in the right direction.
  • Execution and analysis of goals.

Digital Marketing Manager Salary

The salary of a digital marketing manager varies from country to country. In India, a new digital marketing manager takes around INR 35000 per month. It varies.

Today every industry hires digital marketers. Small, medium, and large industries pay as per their standards.

The salary varies depending on the following factors.

  • Industry
  • Job role
  • Experience
  • Productivity

My Verdict

Being a digital marketing manager is a good career opportunity for all in India. The online marketing future is good in India. Not only in India, in other countries hire digital marketing managers too. Therefore planning for a digital marketing career is a good career choice in this era.