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Have you ever applied for a digital marketing internship before? This article is for you if you are a newbie and have just completed your digital marketing training. 

Do you know why companies (even individuals) prefer interns instead of freshers? 

The primary difference between freshers and interns is the need for industrial experience. 

78% of industries prefer knowledgeable and experienced candidates.  


Simply because it saves both their time and money. 

Though every industry is different, hiring a fresher instead of an intern is risky (in most cases). 

If you have just completed digital marketing training, apply for a digital marketing internship. 

In this article, I’ll cover all important facts regarding internships in digital marketing. 

Let’s start. 

What is a Digital Marketing Internship?

A digital marketing internship is a program where students (candidates) can work on a live project. 

They have to handle various tasks such as research, content creation, PPT creation, social media posts, ads copy, sales copy, email templates, data analysis, and more. 

The job depends and varies from company to company, person to person. 

In many cases, candidates get further opportunities to work as permanent employees after internship periods if their performance is excellent. 

Even after finishing internships at a reputed organization, you can apply for any MNC with the above. 

Or you can start your own business using your skills (from internship)

Can you imagine you’ve endless career opportunities? 

Let’s know the types of internships and their pros and cons. It will help you to establish your career in the right way. 

Paid Internships

In India and Asian countries, students can get paid and unpaid internships. 

I suggest you for paid internships. 


Here are the five impactful reasons why I recommend a paid one. 

  1. Grow your interest
  2. Fix your focus
  3. Improves knowledge
  4. Familiar with industrial cultures
  5. Analyze your activity

I’ve seen many candidates are ok with what industries offer. That’s good in the initial stages.

But when you cross-judge your offer, you may get dissatisfied. 

As a result, they may leave in the middle of their internship tenure. 

Before applying for paid internships, know the pros and cons of it. 

Paid Internship Pros

I always recommend a paid internship when you are looking for internships in digital marketing. 


The reasons are here. 

  • It motivates you to be productive. 
  • It makes you responsible for (your) industry. 
  • It nurtures your skills and develops without any hesitation.
  • You can continue your subsequent skill development with your earnings. 

Additionally, it encourages you to be ready with industry trends. 

Whatever your skill and knowledge are, you can scale it up to the next level with your productivity and creativity if you get paid.

Let’s know some cons of paid internships. 

Paid Internship Cons

While discussing the pros of paid internships, we must also know the cons. 

In most cases, interns face these problems. 

  • Gives full-time (at least 9 hours) effort
  • Less time to further skill development 
  • Fewer chances to get an internship in your dream company like Google, Amazon, Microsoft, etc.
  • Less payment and more responsibility

The primary concern is the need for more time. That’s the main reason interns are struggling. 

Steps to Get Internships

To get a paid (and free) online marketing internship opportunity, go through these steps. If you make yourself appealing, you’ll get more opportunities. 

Follow these steps. 

  • Step 1: Complete the digital marketing program before applying for an internship
  • Step 2: Make a portfolio (what you know and are experts in). For a portfolio, follow these:
    • Create your portfolio website
    • Create a video portfolio
    • Make a printable brochure with all your skills. 
    • Case study (details) on your journey (e.g., page SEO case study)
  • Step 3: Prepare for the interview
    • Search in Google for AI interview 
    • Register as a candidate
    • Do it regularly unless you find a job
  • Step 4: Register in Internshala, LinkedIn, and other job portals
  • Step 5: Apply for a digital marketing internship daily in every portal (max five a day)
  • Step 6: If you get a response, do these:
    • Brush up your skills. 
    • Get yourself ready with mock interviews
  • Step 7: Finally, appear for interviews and show your skills. Avoid these mistakes.
    • Tell a lie
    • Showcase skills that you don’t know
    • Show yourself over and under-confident 
    • Not ready for immediate start

Free Internships

Though I prefer paid internships, sometimes free internships change your life. You must start if you can get an internship in leading MNCs like Google, Microsoft, Meta, Amazon, etc. 


Free internships are a vital credential that impacts your actual career. 

Before starting free internships, know these:

  • If the (targeted) company/organization reputed 
  • Do they provide certificates
  • Is there any chance of getting a paid opportunity (permanent or temporary job)
  • Is it possible to work from home 
  • It is a part-time activity

If you find satisfactory answers, you can also go for a free digital marketing internship. 

Surprisingly, free internships have some advantages and disadvantages as well. 

Free Internship Advantages

If you determine a free online marketing internship, you also have some unavoidable advantages. I recommend a free internship is not more than 4-5 hours (half of your day)

  1. Understand industry
  2. Know the industrial work culture
  3. Scale your skills
  4. Upgrade your domain knowledge

Let’s share some disadvantages of free Internet marketing internships.

Free Internship Disadvantages

Do you know how students are cheated? How do potential candidates demotivate themselves to pursue a great career?

You’ll be shocked if you know the disadvantages of a free internship. 

I prefer paid internships in digital marketing. 

Let’s see the disadvantages of free internships.  

  • Many organizations/companies/individuals misuse talents 
  • They compel candidates to work almost full days but don’t pay
  • They destroy their talent, enthusiasm toward work
  • They don’t cooperate with candidates in permanent career development

There are more. All I can’t say here in this article. 

digital marketing internship
digital marketing internship – Edited using Canva

Why a digital marketing internship is a great opportunity

If you are new to digital marketing or just completed your course, you must know how the industry runs!

An internship in digital marketing is a great career opportunity that motivates you to go ahead. 

In most cases, digital marketing interns get better career opportunities than so-called freshers. 

Having industrial experience helps you to establish your business as well. 

On the other hand, you’ll get a standard salary when you start your full-time job. 

I have some unique observations that will help you whether you choose digital marketing internships. 

Now you may have some general questions regarding the above. 

Here is the answer to your questions. 

Who can start internships in digital marketing?

Generally, anyone of any age can do internships in digital marketing. However, it depends on the company that offers the same. 

What skills are required for internships?

Proper knowledge of digital marketing is the primary skill you need while applying for digital marketing internships. 

What is the future of digital marketing interns?

In 82% of cases, candidates get good career options. So you can understand the potentiality of internships in digital marketing. 

Where do you find a digital marketing internship opportunity?

Finding a digital marketing internship is easy. Follow the steps below:

  • Go to Google
  • Search’ digital marketing internship’
  • Many website appear
  • Navigate, register, and apply for internships from those sites. 
  • Make a LinkedIn profile
  • Register in every job portal (as much as possible)
  • Register and apply. 

What documents are required for an internship application?

Generally, a CV is mandatory. In some cases, companies may ask for other credentials such as qualifications, govt id, etc. 

In this digital marketing age, a digital marketing internship career allows individuals to build the most promising digital marketing career.

It takes them to new heights in their job. One learns new skills.

It will enable them to move ahead with the internship in digital marketing in their career. 

If you are thinking, what is digital marketing? Why are digital marketing interns so important? Keep reading the article. 

It also involves creating entertaining content and advertisements to attract customers.

Digital marketing makes it easy to run any business from the warmth of the house.

So you can see how vital digital marketing positions are.

Anyone will do wonders in the digital marketing world.

With good knowledge and skills, you may have a fantastic career in digital marketing.

If you are thinking of a long-term career in digital marketing, you will need a boost to your confidence and training. 

What is Digital marketing?

Digital marketing is also called online marketing. It is a promotion of brands or objects. It helps the brands connect with the customers using the Internet and digital communication. 

Digital marketing occurs through search engines like Google, Bing, Yahoo, etc., emails, social media (like Facebook, Twitter, Instagram, etc.), and other digital advertising mediums.

It also comes in text and multimedia messages on marketing channels.

As we stood in 2020, we can see a digital world.

Everything is only a click away in the age of the Internet.

We now have a lot of career opportunities in the digital marketing field.

Digital marketing is a global hit nowadays.

Every business depends on the most on marketing plans.

Digital marketing deals with choosing the right brand name and creating a professional, attractive website.

It also involves creating entertaining content and advertisements to attract customers.

Digital marketing makes it easy to run any business from the warmth of the house.

So you can see how vital digital marketing positions are.

Anyone will do wonders in the digital marketing world.

With good knowledge and skills, you may have a fantastic career in digital marketing.

If you are thinking of a long-term career in digital marketing, you will need a boost to your confidence and training. 

A digital marketing internship is the starting point for a promising career in this field.

The internship in Digital Marketing gives a person good training. It adds to the skills of the person.

Benefits of Digital Marketing Internship for Freshers

Digital marketing interns achieve a good salary even to the freshers.

It is a bonus of this job.

You need a good performance and learn all you can in the internship training.

An individual can learn different skills by doing a digital marketing internship.

A person gets to work on live projects through the internship.

They get tasks to do under deadlines.

It prepares individuals to work under pressure.

They get to know the fast-moving needs of digital marketing. 

Digital marketing is changing daily.

A person in this field needs to know all the updates.

They must learn to work with the most recent changes.

You can learn all these in this internship for digital marketing.

Let us go through the benefits of online marketing internship for freshers in detail- 

Deep knowledge of the methods of digital marketing

The internet marketing internship gives the newbies in-depth knowledge about the different tools and techniques of digital marketing.

The freshers get to work with the newest technology. They can work on live projects. 

It gives them the practical experience of a real job.

They come to know about how the digital marketing world works.

The newbies come face to face with digital marketing’s main pillars.

The freshers learn in detail and train in SEO, social media marketing, and campaigns.

The data-driven marketing internship gives them experience in content writing, website designing, and much more. 

The internships for internet marketing for upcomers focus on every aspect of digital marketing.

The freshers get to know and experience the different fields of the industry.

So they can choose what attracts them the most.

They can easily choose where to perform well and make a better career in digital marketing.

download indepth keyword research -
Download in-depth keyword research

Practical projects

You get to do an ocean full of things with the digital marketing internship.

The non-experienced people get all the practical knowledge of Digital Marketing. They get tasks on live projects. 

The online marketing internship for newbies trains them to learn how to do ad campaigns on a low budget.

The freshers learn about the website and content optimization.

They get to know how to do it according to the search engines. 

The internship for freshers teaches freshers to create plans and programs for social media campaigns.

The freshers manage the online reputation of the brand in the internship.

The digital marketing internship for freshers is all about learning and practising. 

It does not matter if you have done an excellent digital marketing course.

Everyone wants to see what practical knowledge and skills you have.

All these come from the online marketing internship. 

The less experienced train under them.

The experts help the newbies with any doubts or problems with the projects. 

The freshers excel in social skills

College studies and real jobs are very different things.

You can make the right decisions at your job, especially in the digital marketing industry.

The internship for newbies in digital marketing comes to you as a hero here. 

You get to work with people and understand the basics of the actual work in the field.

You train under them. You can make mistakes and learn from them in the online marketing internship for freshers.

You get to know a lot of social skills.

The internet marketing internship for newcomers helps you learn social skills.

They are essential for a long career in digital marketing. 


Digital marketing is a big field. It becomes difficult for anyone to know everything right out of college.

Even after training and internship, one can only do some things. 

The internship in digital marketing helps newcomers to go through every part of digital marketing.

So, later they can easily decide what interests them and suits their skills. 

The digital marketing internship gives (every) beginner a fair chance to realize their skills and capabilities.

This way, the freshers can go with the skills they excel.

You will get super successful with good work in the particular sphere of digital marketing. 

Time management skills

The digital marketing internship freshers train the candidates to work under pressure.

As an intern, the beginners get to work within deadlines.

It prepares newcomers with the experience of the fast-moving digital marketing world.

The prejob online marketing internship disciplines the newcomers.

It is essential for turning newbies into digital marketing professionals.

Digital Marketing Internship Job Roles

Digital Marketing Internships for newbies give them different roles and tasks.

All these tasks prepare the freshers to train and gain technical knowledge of digital marketing.

As an intern, you must work with other digital marketing team members.

You have to create digital marketing videos, ads, and other content.

You have to work according to customer needs and complete targets in the internship for newbies.

You will get the experience of creating content for social media sites.

It will give you real job experience in the digital marketing internship for freshers. 

The interns have to study data and do analytics research. It helps them to understand the success rate of the content marketing campaigns.

The newcomers learn about the faults and get all the knowledge for betterment in the future.

The internships for internet marketing develop and create social networking skills.

They become better at digital marketing. The freshers also learn new ways to promote the brands and companies they intern for.

The internships for newbies make them do email marketing.

It makes the candidates give them monthly updates. It is an excellent learning opportunity for the newbies.

They can use the knowledge later in a digital marketing career.

The online marketing internship gives freshers a chance to learn about the pros and cons.

They train under the supervisors and complete all the tasks.

Qualification and skills for digital marketing internship

  • To get a non-traditional marketing internship, you need basic knowledge of digital marketing. 
  • One must have a Bachelor’s or Master’s degree in digital marketing. You can also have a Bachelor’s or Master’s degree in advertising, marketing, or media sciences to apply for the internship. 
  • One must have a basic understanding of social media platforms. It is wise to know how Adobe Photoshop, WordPress, etc., work. 
  • The basic skills of a digital marketing intern are verbal and written communication skills. You must know how to organize tasks under deadlines. If you are good at time management, you will be excellent at digital marketing.
  • As an intern, you have to work with different kinds of people. So you must be flexible and able to work with others peacefully. 
  • One must be able to work at the same time on different tasks. One must have Multi-tasking skills to get the internet marketing internship.

How to apply for a digital marketing internship?

Making a Portfolio

You have to make a file with all your information, qualifications, and skills.

You can also make an online portfolio. It will be easy for companies to hire you as an intern like that. 

You can highlight your interests in digital marketing. This way, you can easily focus on the part. You can be clear with the supervisors and train better.

Apply and be active

It would help if you were super active. Make sure you search for internships for digital marketing vacancies online. Apply for the roles which interest you and match your skills. 

First, list digital marketing agencies you would like to intern. Try to get in touch with them via application emails. You must include your resume and portfolio in your application.

The application should highlight your skills and interests. It is better to add an attractive cover letter. It must show all the reasons you want to work with the company.

It makes a better impression. The company comes to know that you are serious and want to learn. It is wise to check well before sending the application. You can also proofread it. 


Networking is the most popular rule for any job or internship search.

It helps you to get a lot of knowledge and experience. A vast field like Digital Marketing needs networking with people. 

Networking allows you to get in touch with people with more experience.

With the proper networking, you get the right digital marketing interns. It helps you to learn quickly about the digital marketing world and better. 

Focus on something other than getting a job or reference from your networking.

You can focus on creating a valuable relationship. You can learn all about digital marketing.

The best advantage of networking is it always leads to other opportunities in the future. It can come from various direct or indirect means. 

Look for Feedback

When you need help with internships, you can always ask for feedback. This feedback helps you to grow a lot. You can correct your mistakes in the subsequent interviews. 

It increases your value and skills. Learning to take criticism with positivity gives you an advantage.

Do not be upset with rejections. 

It is not always your fault. Whatever the reason, you can be polite and ask for feedback. 

My Final Thought

The digital world is growing daily. 

There is a massive demand for people with digital marketing skills in this expanding digital world. The fact is that companies only hire people with experience. 

The easiest way to Digital Marketing is to get an internship in non-traditional marketing. It will give you knowledge, experience, and all the digital marketing training.

You can start climbing the ranks to turn it into a full-time job. 

Digital Marketing is a large field. With the internship, you will start learning about the different opportunities in the field.

A newbie digital marketing intern aims to help them. Even freshers narrow down their interests towards their careers.

The internship helps to develop skills training under the experts.

Following the article, you will find all the help you need to get an internship in digital marketing.

You can quickly get a full-time job after completing the internship.

The digital marketing internship for newbies is a stepping stone to a successful digital marketing career.