SEO manager is one of the most important and growing jobs in this era. Almost every industry needs a good SEO specialist who handles their organic growth properly.
An SEO manager has to take responsibility for bringing organic traffic to your website or business.
In this era, an SEO manager earns around eight lakhs (8,00,000/-) in India (per annum). If you are interested in developing your career in digital marketing as an SEO manager, this is the right place for you right now.
SEO specialist jobs are also challenging. The first reason is that the giant search engine Google updates its algorithm almost every day.
Apart from Google, Bing, Yandex, and other leading search engines also do the same.
Managers of search engine optimization understand the algorithms and make strategies to rank in search engine result pages (SERPs).
Here in this article, I am going to discuss how you become a successful SEO manager.
What is SEO
SEO or search engine optimization is a process that ranks your business high in search engines and brings organic traffic.
Do you know what organic traffic is!
In simple words, organic traffic comes directly to your website from search engines without paying advertisers.
According to Google, searchers click more organic results instead of paid results.
Even organic traffic is more consistent too. It is both good for business owners and users.
SEO is always a continuous process. So an SEO manager has to maintain various roles.
SEO Manager Job Description
The SEO Manager job description may help you to understand the potentiality.
An SEO specialist has to take on various responsibilities such as keyword research, keyword placement, optimizing pages with proper keywords with keyword mapping, content optimization, and more.
If you are ready for SEO manager jobs, the following job responsibilities, you have to perform.
- Develop successful SEO strategies
- Identify potential keywords for both pages and posts.
- Understand technical SEO issues.
- Optimize website content with all SEO factors.
- Optimize landing pages.
- Make a detailed report of ranking.
- Help social media and PPC campaigns.
- Focus on integrated marketing trends. And
In a word, an SEO manager has to bring organic traffic to a business through websites mainly. The primary job role is to rank any business in SERPs.
There are many steps and stages of SEO. An SEO manager has to perform every step that encourages organic traffic and running as well. The following processes are important in Search Engine Optimization activity.
SEO Specialist Starts from Keyword Research
Keyword research is the most important part of SEO activity. Organic traffic comes through the keywords.
One legend once said – “Keyword research is the foundation of search engine optimization”.
It is completely right.
An SEO manager has to understand the business niche well.
Every niche is different.
SEO managers are making keyword strategies for various niches that are not the same.
Here is an example.
Suppose your niche is Digital Marketing Training; you need to pick those keywords that bring traffic for digital marketing training purposes.
How to do Keyword Research
Keyword research is the foundation of SEO. This is the most important segment for newbies who want to establish their careers in the SEO industry.
Keyword research steps are various. I’ll suggest those techniques that I’ve used in my SEO projects.
Keyword research tools help to save time and energy with lots of keywords.
Start with Google
When we have a plan to rank in search engine result pages (SERPs), Google comes first.
Google provides various keywords if you know how to search them.
First, go to Google search and type your head keyword (e.g. digital marketing)
First, collect related search results.
Then start using letters at the end of your head keywords.
The process must go on.
The following video may help you a lot.
If you use Google Chrome, you can use some important keyword research tool extensions such as Ubersuggest,
Collect Keywords from Keyword Surfer
Keyword Surfer from SurferSEO is a free tool. It is mainly famous because it is free. You need to install it into Google chrome once.
You can collect lots of potential keywords with their search volume, similarity, etc.
If you know keyword research well, you can make a solid keyword list with it.
Collect Competitors’ Keywords from Google Ads Keyword Planner
Every business there is a competition. So, if you understand your competitors well, your strategy will be better.
In SEO, you always need to understand your competitors’ SWOT parameters well.
Google Ads Keyword Planner is a free Google tool mainly famous for PPC keywords (paid). In most cases, the SEO strategist collects competitors’ keywords through this tool.
Apart from competitors’ keywords, you can search potential keywords with its search volumes and paid competition.
Just one suggestion, for SEO, Google keyword planners’ competition is not important. The competition is only for PPC.
Use any Freemium Tools
In the market, there are various freemium tools available. Some of them are Ubersuggest, AnswerthePublic, etc.
Collect your industry (niche) keywords with these tools.
Use Premium Tools
There are huge keyword research paid tools. Among them, I name only two. SEMRush and Ahrefs.
Both are the best premium keyword research tools in the market. You can easily find the potential keywords with competition, keyword intent, and more.
Never forget, no keyword research tool is 100% perfect; rather, it provides you upto 80% perfect data for your industry. Thus I always recommend trusting manual practices more.
Make a Potential list according to Priority
After collecting keywords, you need to categorize them according to priority. Use Google Sheets or MS Excel, or any spreadsheet software to categorize your collected keywords.
An SEO manager focuses on the following three parameters always:
- Keyword intent
- Search volume
- Competition (allintitle)
Now after collecting all keywords, map all of them accordingly. search engine optimization (SEO) managers use keywords in the following sections.
- In Title
- In URL
- In content with upto 1% ratio
- Use in any Heading tags in the content
Always try to use keywords naturally. Google doesn’t like keyword stuffing. Other search engines too.
Audit the Whole Website
SEO specialists have a vital role in auditing websites. SEO audit helps to understand the following.
- On-page SEO scores.
- Title tag.
- Meta description.
- Heading Tags.
- Amount of contents.
- Image Alt tags.
- Noindex tags and texts.
- SSL must be active.
- HTTPS redirect.
- Robots.txt status.
- Ranking of keywords.
- Total traffic volume (organic).
- The number of backlinks.
- On-page SEO structures.
- Website’s usability.
- Device rendering.
- Email privacy.
- Page speed (website loading time).
- Social results. And
There are several other factors that an auditor must have to understand. The best practice is to understand and proceed accordingly.
In the market, there are many SEO audit tools available.
Pick anyone and start auditing. You can use any premium or freemium tools for that.
Start Analyzing Google First Page
Google search result page is very important for organic traffic. Generally, there are 3-6 positions where you can rank your website.
Almost 1 to 3 positions are occupied with ads. So ranking after just ads is challenging.
The SEO manager has to analyze Google’s search results to know who is ranking and for what!
Some important practices to rank on-page SEO are:
- Understand the type of keyword (informational or transactional)
- Examine the (ranked) landing pages (detail study)
- Number of backlinks
Well, try to figure out the hook of the ranked pages or posts.
Simply embed them into your content or landing page.
Proper SEO training guides you to analyze search result pages well.
Optimise for Onpage SEO
SEO activity starts with Onpage SEO. Onpage SEO is next to important for ranking in SERPs.
SEO managers have to take responsibility for various on-page SEO factors. Some of them are:
- Optimize title with primary keyword.
- Make a user-friendly URL.
- URL must have primary keywords.
- Use LSI keywords for better results.
- Optimize content with primary, secondary keywords naturally.
- Heading tags with primary and secondary keywords accordingly.
- Image optimization with image alt tags using primary keyword.
- Content readability must be above 60 (according to webfx.com)
- Write small paragraphs only.
- Avoid keyword stuffing.
- Maintain space.
- Internal linking is a must with authentication.
- Make Outbound links naturally.
- And more.
Apart from the above, Onpage search engine optimization consists of Keyword mapping throughout the website.
The success comes if any website follows silo architecture. Silo architecture is next to important in affiliate marketing.
Every SEO manager must have good knowledge of producing silo architecture with his targeted keywords.
Whatever the niche is, on-page SEO is common. In most cases, it is essential.
Off-Page SEO to Rank Higher
If you want to rank any website higher on the search engine result page, the page must have good off-page strength too.
Off-page SEO is an outside website activity.
There is a myth, off-page SEO means backlink.
Here is a common mistake. If anyone starts making backlinks from un-authority and unwanted sites, it may affect their ranking too.
It is partially right.
Bringing authority traffic to your website is the primary role of off-page SEO., so there are various methods beyond backlink.
An experienced SEO manager always balances off-page SEO activity that boosts ranking.
Some of the common off-page activities are:
- Brand enrichment
- Link building
- Content marketing
- Social media engagement
- Local SEO (Google my business)
- Guest posting/blogging
- Syndication of content
- Forum, PR, Review, and others
Whatever the niche or industry is, branding is a must. Off-page search engine optimization helps more in giving value.
If you want to be an SEO specialist, you have to be a master of all of the above.
Understanding Technical SEO factors
SEO is incomplete without technical SEO. Every website must meet important technical SEO requirements.
Technical SEO must have right with:
- Site architecture
- Site loading speed
- Structured data
- XML sitemap
- Canonicalization and
Other technical factors help in SEO ranking.
Remember, the right technical SEO makes your website flawless to the search engine result pages.
Voice Search SEO
Very soon, voice search SEO will be one of the most significant SEO parameters. If you want to get an SEO specialist job in any MNC, you need to understand voice-based search engine optimization.
Voice search means when you search something using speech. The mechanism behind voice search is AI or artificial intelligence.
In this era, voice search is everywhere. It is growing too. According to a report, more than 40% of searches are voice searches in the US.
Some of the most common voice search devices along with search engines they use.
Android devices (phones also)
|Siri or iPhone||Safari|
More or less the voice search SEO aims to encourage higher rankings in search results.
The eCommerce business is growing. As a result, organic traffic into the eCommerce business is becoming challenging.
Ecommerce SEO is not the same as general SEO. There are many points to focus on.
An SEO strategist has to take responsibility for eCommerce SEO with the best optimization practices.
Some of the most authentic eCommerce SEO activities are:
- Prioritize static pages (home page, blog articles, etc.)
- Understand competitors’ SWOT well.
- Start conversion rate optimization or CRO.
- Never miss creating a workflow.
However, above all, the SEO manager has to focus on homepage optimization first. Use keywords with keyword mapping.
SEO vs. ASO
SEO stands for search engine optimization; on the other hand, ASO stands for app store optimization.
Today if you look forward, you will find 97% of people use smartphones. People use various types of apps. So every app manufacturer hires ASO experts who make their job easier.
ASO is growing today. So, an SEO professional has to take care of ASO as well.
SEO manager is one of the most important job destinations in this era. Today almost 97% of organizations target organic traffic and ranking. Organizations, individuals, and small businesses are targeting SEO professionals to develop their online presence and business growth. Whatever the industry is, SEO is undoubtedly common and important.
I am a Google, Hubspot, SEMRush Certified Digital Marketing professional. I’ve been providing quality Digital Marketing Training since 2018. I’ve started my journey as a freelancer. After 2018 when I launched Biva Technologies, I have been successfully handling various digital marketing projects including content writing, website design and development, SEO, SEM (PPC), social media, content marketing, email marketing and more. I love exploring new things, therefore, I spend 3 hours (approx) a day to lean new things. I am very passionate about Digital Marketing Training, Digital Marketing Services, Blogging and Affiliate Marketing as well.