Role of Top Digital Marketing Agency in 2020 [Reveals]
Digital Marketing Agency: Are you looking for steady business growth in 2020? 2020 is the ideal year to rank your business to the next level, with the help of the right method and technologies. Digital Marketing Agency is one of the ultimate digital marketing solutions for steady business growth.
I hope you’ve looked around and understood the importance of digital marketing today. According to statistics, almost 90% of companies and organizations are taking their business online.
Digital marketing agency services always focus to grow any business to the next level with the help of the right internet marketing service. It is a more result-oriented method of marketing. Here we will discuss the top 9+ highly recommended digital marketing agency services for your business.
Your business size does not matter today. Suppose you are an owner of an eCommerce store of a particular item; you will definitely need the right strategy. So, if you want steady business growth, you will have to hire one of the top digital marketing agencies.
Here in this article, I am going to discuss what a digital marketing agency does for business growth (online business growth).
Before getting into the main topic, I would like to draw your attention to statistical data.
Do you know the share of Search Engine Market Worldwide?
According to Statcounter (Nov 2019), the Google search engine has 92.71% of market share which is simply a huge one.
So, you can understand why your business must be visible on Google! Apart from it, your business should be ranked well in Google. The role of Digital Marketing Agency is mostly important when you are thinking to outrank your audience.
The web marketing services helps from making strategies to get the conversion (maximum). If you want steady business growth, you need to concentrate on the whole digital marketing services.
What does a digital marketing agency do?
It is obviously one of the most relevant questions. Here is a list of what the top digital marketing agency actually does. Here is the most needed digital marketing services list for almost every online business.
- Business Strategy and Planning
- Brand Promotion
- Local Business Listing
- Content Writing and Marketing
- Social Media Optimisation (SMO)
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Lead Generation for Business
- Email Marketing
- Mobile Marketing
From the list, you can understand what Digital Marketing Agency actually does! It is sure that the Digital Marketing Agency overall helps to grow your business.
Let’s come to the details. Don’t miss a single word. It comes from research and case studies.
Why is the top Digital Marketing Agency Business Plan in 2020?
If you have the right strategy for your business, you will definitely find the ideal goal. You can understand, a successful business depends on many parameters. Among them, the best one is the right business strategy and planning. Do you know what business strategy and planning includes?
The right business strategy and planning includes the following thing.
Make a business blueprint
Making a business outline is next to important. The digital marketing agency helps you to online marketing solutions making an ideal business blueprint. The business blueprint mainly depends on “4M”. Do you know what “4M” is?
The “4M” stands for:
Methods of Business
The methods of business are mainly the way you choose for your business growth. According to my digital marketing knowledge and experience, the primary need to grow your business in 2020 is to Create web property.
Now, you may think, why?
Whatever your business is, you must have at least one web property. Do you know what web properties are? Here is a list of it.
- Social Media Pages and Accounts
- Local Business Listing (eg. Google My Business)
Website: Website is very important for any online business. Today creating websites using WordPress is very easy. Not only WP, but there are also other platforms available for your business needs. If you run an eCommerce store, you can make your online store using Shopify or WooCommerce.
App: Today almost 85% of people use Smartphones. So you can understand how important the app is today! Even lots of reputed organizations create their Apps and generate more profit. Mainly Android and iOS apps are very demanding today.
Social Media Pages and Accounts: Without Website and App, there is another most important web property and that is Facebook Page. Social Media Optimisation is a very essential part of today’s business. Even for branding and communication, the Facebook page is very crucial. Lots of reputed companies prefer Social Media Marketing to generate accurate traffic to their business. Apart from Facebook, LinkedIn, Twitter, Instagram, Reddit are good platforms for your online presence.
Local Business Listing: Local Business Listing is next to important for every small business. If you are any type of service provider or run any shop, the local business listing is a must. You can trust Google and Bing because they are the leading business listing platforms that help your business boost in the right way. Apart from Google and Bing, there are other business listing platforms like Apple, Amazon etc. You can list your business according to the business type. In my personal opinion, Google My Business is the best one.
YouTube: Are you interested in watching videos? This is the cause of Youtube success stories. Today YouTube is very important for Branding too. So, if you are in search of good business growth, you must appear on YouTube. Create your channel with your Business name (recommended).
As per my personal opinion, all 5 things are important for your business.
Money for Business:
Do you know nothing is free today! So, you have to make the right investment planning for your business. Remember, the right investment at the right time to the right place is the primary step of your success.
You may have a question.
Do you know the digital marketing agency’s business plan?
Suppose if you are planning to make a budget for your business, first start with creating a website. Always remember, your budget for a business depends on the mode of your business. Today there are lots of platforms that offer you a free website. You can start creating a FREE website.
Here, I have something to say. For business reputation (BRANDING) you just need to create your own website with your own Domain.
Creation of Facebook Page, YouTube Channel along with Google My Business are absolutely free.
So, why are you waiting? Start today.
If you already started, a great job.
Mechanism needs for Business:
The mechanism is the most needed for any business. If you have a plan to run your business successfully you have to use the right mechanism for your business needs.
I can see one thing, mechanism depends on the technology, business channels and the tools or software which can help your business as the most important additional part.
Suppose you are running a business of e-commerce. For that case, if you are creating your website with Shopify or WordPress WooCommerce it will give you more benefits than creating a website in normal HTML. This is the mechanism used for your business needs.
Now I will come to you with another example. Suppose you have a website with your brand name. You are providing a service to your customers. Do you know how your customer knows you?
You have to use the mechanism or the tools, whatever you say for your business reach. So according to my knowledge and experience, the most essential part is hidden with the use of your mechanism.
Manpower resource to run Business:
It is really tough to handle your business without any manpower. Manpower can help you to grow your business. If you don’t have enough manpower, hire top digital marketing agencies for the right plan and investment for your business.
Small business means less manpower. So, for that case, you can consult for web marketing services from a top digital marketing company in India
What is Branding? Why is it important?
The real identity of your business is your brand. If you’re looking for steady business growth, brand promotion is very essential.
Basically a brand is a position that is established for a particular purpose. The prospects and customers get experience based on communication and commitment.
So, you will understand why a brand is very important mainly in 2020.
One thing I can assure you about branding is, it helps to reach the touchpoint of your customer.
Let’s look at an example. Suppose you have a restaurant, and it is famous in your area and the surrounding area, you will get more customers. Your brand measures the UI/UX factor.
What have we learned from the above example?
If you provide the best services, your brand will flourish. So, to me, brand promotion is very essential to every digital marketing agency.
How does a Digital Marketing Company help in Branding?
Now come to the point, basically, digital marketing companies can help to build the right communication with the prospects and customers. Even top digital marketing companies in India help to educate the customers through branding.
For brand promotion, the top digital marketing agency uses various channels. Among them, the most important and popular channel is social media.
Every company should have the right setup for brand promotion. Unless and until the success will not be achieved.
Local Business Listing
If you are looking for steady growth you have to concentrate on the local business listing.
Local business listing is nothing but to enlist your business to the reputed business directories.
One of the most famous local business listing platforms is Google my business. Using Google my business you can enlist your business, get reviews about your business, mention your business hours and lots of.
If you are running a small business, the local business listing is a must. There are two reasons.
- The primary reason for using a local business listing is to make a bold presence of your business.
- The second reason, it increases your branding.
Bing also provides the local business directory to enlist their business. There are lots of local business directories available in the market. Though some of them are paid, yet you can get some free platforms for enlisting your business.
Content Writing and Marketing
A web-property is useless without content. For every online presence, the content is next to important.
Writing content is an art. Content marketing companies take the most important role. Remember, your online success also depends on the content.
Once Bill Gates said,
“content is king”.Bill Gates
Still, they (content) are valuable.
The content should be well decorated, useful, informative, appealing and more specifically helpful.
Not only text content, but the graphical content like infographics, images, videos, eBook, press releases are also some examples of content.
Not only writing content but also content marketing is very essential for the right business growth.
It is always better to hire a professional content marketing agency for your content promotion. Remember, the right promotion of content is the secret of your business growth.
Social Media Optimisation (SMO)
Social media optimization is also essential for any business growth. According to statistics, social media optimization (SMO) is the best way to increase engagement.
The right SMO strategy is the success key of any online business. It also helps to increase brand awareness.
Here are the top 6 benefits which you can get from social media optimization.
- Brand awareness and authority
- Minimal investment to reach maximum people
- Drive more traffic
- Lead generation
- Search engine ranking improvement
- Helps in sales increment
Google loves social traffic. So ranking your website in Google, social media optimization is crucial.
Do you know why social media optimization is important?
Social media optimization ensures a strong presence on the internet and establishes brand authority. It actively and passively increases the reach.
Apart from the above, social media tried more traffic and helps to generate Ideas leads to your business.
Social media optimization also improves search engine ranking. If you want a good amount of traffic to your business or website, use social media optimization.
Why is Search engine optimization (SEO) important in business?
According to internet marketing experts, Search Engine Optimisation (SEO) is a continuous process. If you want the organic search traffic to your business, start Search engine optimization (SEO).
Search engine optimization is based on 4 major practices.
- Technical Search engine optimization
- On-page Search engine optimization
- Off-page Search engine optimization
- Local Search engine optimization
You can easily understand that Search engine optimization (SEO) has no alternatives to gain organic traffic.
Your organic ranking is next important to get more conversion. Almost maximum digital marketing companies in India focus on the four Search engine optimization (SEO) practices.
Technical SEO – details to improve your search engine ranking organically to indicate and reduce any technical issues.
On-page SEO – it is the anatomy of a website through which you can understand how to represent your website for good organic results.
Off-page SEO – office issue is one of the most ranking factors of your website. You can generate laws of referring traffic to your website using the off-page SEO practices.
Local SEO – already I have told you about the importance of Google my business. The local tissue helps to increase search engine ranking with a good business conversion.
How Does Search engine marketing help to increase your business?
Search engine marketing is very important to rank your business to search engine result pages (SERPs). Consult top digital marketing companies to get instant results.
The advertisers or business owners have the opportunity to bring their ads in front of the targeted customer.
Search engine marketing helps to fulfill the process from lead generation to conversion.
The business promotion starts from here. If you are able to promote your business to the right person, you will achieve your goal and make a conversion more.
Keyword research is very important in search engine marketing. Even if you are able to bid the ideal keyword with the ideal price, you can able to generate the highest conversion. A good campaign depends on it.
Remember, to run the best profit, you need to detect negative keywords for your campaign.
Pay per click advertisement is one of the most crucial parts of search engine marketing. If you want the conversion to your business the search engine marketing is an ideal option.
Why is social media marketing very important for business growth?
Social media marketing is essential today. SMM or social media marketing has an aim to share content through social media platforms.
To reach the exact audience using social media marketing, first, you have to make a plan. You can hire one of the top social media agencies to generate your social media marketing campaign.
What are the major social media marketing goals?
This is one of the most important and interesting questions. The major social media marketing goals are:
- Brand identity, awareness, association, and promotion
- Generate more website traffic through social channels
- Conversion building
- Here are some crucial tips for social media marketing.
- Always choose your target audience.
- Produce shareable content.
- Competitors tracking
- Content promotion using social media marketing.
Why is Email Marketing important for any online business?
Email marketing is the most successful Digital Marketing Channel. It is more conversion-oriented, Email Marketing delivers the highest ROI.
According to research, Email Marketing can provide up to (in some cases more than) 100% CTR.
What are the benefits of Email marketing?
The benefits you’ll get from email marketing. A successful email marketing agency always focuses on email marketing to generate more conversion. Email marketing is essential because:
- Best ROI (Return on Investment) model
- Global audience reach with instant and deep impact
- Able to reach easily to an engaged audience
- Easy to manage and share globally
- Targeted messages delivery with automation
- Revenue Generation.
In 2020 is a great year for email marketing. So, if you want to rank your business and generate more revenue, choose the best email marketing strategy with the best email marketing agency.
Apart from the above, the top digital marketing companies provide other important services like Mobile Marketing, SMS Marketing and so on.
My Final Outcome
2020 is a great year for online business. Even in the lockdown period, business promotion with a digital marketing agency like Biva Technologies is the best way to promote business online in the right ways. Almost everybody loves to rank higher. So, for ultimate growth, every company or individual needs a dedicated digital marketing team. If the companies do not have that, simply hire any Digital Marketing Agency. The Digital Marketing Agency helps in steady and rapid growth for your online business. It performs from making a strategy to generate conversations in the right way.
FAQ on Role of Top Digital Marketing Agency in 2020
What services does a Digital Marketing Agency offer?
Digital Marketing Agency offer the following services:
SEO or Search Engine Optimization
SEM or Search Engine Marketing
SMO Social Media Optimization
SMM Social Media Markting
PPC or Pay Per Click Advertisement
and more related to business promotion.
Is Digital Marketing easy?
In a word I cant answer this. Rather instead of easiness or toughness, it is more tricky. Having proper knowledge is the primary key to success in digital marketing.
How do you price Digital Marketing?
According to Biva Technologies, the price is always based on requirement. It entirely depends on your target. We try to provide best ROI.
What are the important skills in Digital Marketing?
5+ skills a Digital Marketing professional must have
1. Understand the business need.
2. Prepare the right strategy.
3. Choose the right channel like SEO, SEM, SMO, Email Marketing, Content Marketing, etc.
4. Take care of ROI with creativity and analytical ability.
5. Start taking action like campaign according to need.
6. Monitor the action.
7. Analyse and moderate (if required) with case study.