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As a digital marketer, I have experienced many questions regarding top SEO tools. Today in this article I am going to compare the two giant SEO tools. 

You are definitely familiar with SEMrush and Ahrefs. In this article, I am going to compare as detailed as possible (with the most important parameters) between Ahrefs and Semrush. 

You can’t compare any tools without any parameter. So, I’ve tried to use the following parameters to compare the two giants: Ahrefs and SEMrush. 

Why Choose Between Ahrefs and SEMrush

Let’s look at the parameter first.

  • Features of keyword research
  • Monitor and analyze backlinks.
  • Parameters of technical SEO
  • Value for money or overpriced.
  • Special and unique features
  • More. 

Let’s start this!

Ahrefs Tools overview:

Look at the picture first. 

ahrefs tool overview
ahrefs tool overview

Ahrefs is undoubtedly one of the leading SEO tools in this era. 

The best part of Ahrefs is its backlink analysis. 

However, the giant doesn’t restrict itself here. It brings lots of important features to improve SEO performance. 

You definitely wanna know what are those features that Ahrefs bring to help SEO improvement!

Here are those:

  • Feature of (detailed) keyword research with more sophistication. 
  • Competitor analysis over keyword. 
  • Website audit as a technical part. 
  • Track your ranking (keyword)

SEMRush Tool overview:

Let’s come to SEMrush first. 

SEMrush is also the giant and one of the most important tools for SEO. 

Look at the image below. 

semrush tool overview
semrush tool overview

SEMrush is the best tool for content marketing as well. 

Even it’s easy competitor keyword analysis helps to save time and energy to pick the best keyword that performs better in your industry. 

You may say Ahrefs comes with the same feature right now. So what to choose between two?

Have a look at the top SEMrush features that help SEO faster. 

  • Content optimization mainly for SEO. 
  • Analyse Pay per click campaign of competitors. 
  • Scrutiny the top sources of best traffic. 
  • Log file analysis and
  • More. 

Both the tools announce their updates according to the need. So both the tools are up to date. 

There are other factors of the tools. Don’t skip this article. 

Which one is the best keyword research tool between Ahrefs and SEMrush?

If you only need keyword research, definitely Ahrefs comes first in this list. 

Have any questions? Don’t worry!

I will disclose everything. 

See Ahrefs provides organic keyword and keyword explorer at a time. 

You can generate tons of keyword ideas with search volume, cpc, search difficulty and more. 

Both Ahrefs and SEMrush are traditional SEO tools. 

You’ll find search volume and competition of your targeted keywords. 

Always try to collect more data. So focus on suggestions as well. 

Not only organic keywords, SEMrush helps to provide PPC keywords.

Now here is my observation. 

Ahrefs has a good user experience but SEMrush provides more data both for organic and paid traffic. 

Disclaimer: no tool gives you 100% data, you need to use your brain to collect the exact data you are looking for. 

Backlink analyzer competition between Ahrefs and SEMrush. 

If you want to depend on a particular tool between Ahrefs and SEMrush, I personally say that both are closely the same. 

So, you can use any or both to analyse backlink. 

Already I’ve told you that Ahrefs UI is better in backlink analysis. 

But I don’t like to recommend a particular one. Rather they both are like Tendulkar and Lara (now Kohli and Williamson) in batting. 

Website audit which tool is best between Ahrefs and SEMrush

If you find your SEO problems, you can find solutions faster. 

Definitely there are certain factors like ‘noindex’ and others related to technical audit or SEO. 

SEMrush has the best website audit features as per my personal experience and knowledge. 

I’ve collected data related to website audit or technical SEO regarding:

  • Broken links
  • Crawl issue (if any)
  • 404 or 4XX
  • Robots.txt 
  • Redirection and
  • Others

But don’t think, Ahrefs is not up to the mark! Ahrefs new webmaster tool helps you a lot with suggestions and warnings. 

So, for technical SEO or site audit SEMrush is a little bit ahead. 

Which tool is best for rank tracking between SEMrush vs Ahrefs 

Undoubtedly both Ahrefs and SEMrush are simply almost the same in rank tracking.

However let’s see little bit differences between them. 

Ahrefs checks ranking in Google (organic) (almost) regularly with a or set of keyword(s). 

On the other hand, SEMrush has a position (rank) tracker. 

SEMrush has the ‘visibility’ score that helps rank tracking. You can check your rank almost everyday. Ahrefs have the same facilities, but update time depends on the plan you choose. 

If you run a digital marketing company or agency, you know that rank tracking is essential for SEO. 

In SEO both the tools at a time provide robust performance. For rank tracking, I vote SEMrush ahead of Ahrefs. 

Which tool has the most unique features between Ahrefs and SEMrush

When you’re looking for special features between Ahrefs and SEMrush, you can definitely get many things. 

One of the most important unique features is the content explorer. 

You can easily plan your content with it. The best about your content planning is you can find backlink, social share and more other parameters. 

Along with the above, you can easily find the broken links, goldmine of SEO. 

Now come to SEMrush. SEMrush has some quality features like local SEO development (NAP) with its listing tools. 

Apart from it, SEMrush provides the most wanted PPC competitor analysis. This is one of the great features that every business requires. 

Whose support is better between Ahrefs and SEMrush?

Both are premium tools. So undoubtedly the support of both the tools are excellent. 

Which tool is cheaper between Ahrefs and SEMrush?

Always remember, the value costs with many parameters. Both the tools are value for the money. 

For SEO only, Ahrefs is ahead, but for both SEO and PPC, SEMrush is the best. 

Literary the price starts from $99. So you can say both as the same. 

Don’t forget, both Ahrefs and SEMrush are complement to each other. 

Your Pick between Ahrefs and SEMrush?

It’s a super hard question. Both tools are great. As a digital marketing professional, I recommend both the tools if you want to grab success. 

More it’s your turn. You can choose the best tool as per your need. 

Both Ahrefs and SEMrush have quality features. So pick the best one according to your purpose. 

Even both the tools starts with $99/ month.

Ahrefs price
Ahrefs price
semrush price
semrush price


Ahrefs and SEMrush are undoubtedly leading to digital marketing premium tools. Both come with lovely features like keyword research, link checker, backlink analysis, content explorer, content gap analysis, content marketing, local SEO, PPC analysis, and more. Both the tools come with $99. So it’s definitely hard for me to choose one between Ahrefs and SEMrush (I suggest to use both if possible). Only I have a little advice. Pick the tool you need the most.